Freelance SEO Specialist

SEO Specialist Rod Gardner

London's Leading Freelance SEO Consultant Rod Gardner

Search Engine Optimisation is the only proven way to deliver higher levels of relevant organic search engine traffic. As one of London’s leading freelance SEO Consultants Rod Gardner knows what it takes to get a business like yours ranking ahead of the competition.

London's Leading SEO Consultant

Website optimisation SEO specialist Rod Gardner offers a data-driven approach to search marketing geared at accelerating organic growth and driving revenue.

Trying to boost brand visibility and  reputation  organically can seem like an elusive and time-consuming task. Achieving high search engine rankings naturally not only drives consumers to your door, it also makes the most of performance marketing efforts.

Drive traffic, boost conversions and Improve online visibility with a data driven SEO strategy


We will do a comprehensive review of over 50 key factors that influence the effectiveness of your website and Internet presence.

Technical SEO

Optimising your website for search engines access, crawling, interpreting and indexing your website.

Digital PR

Includes professional copywriting and distributing your press release to Tier 1 News Channels + up to 500 different media outlets.

Competitor Analysis

Assessment of the strengths and weaknesses of current and potential competitors to identify opportunities and threats.

Content Marketing

Meeting the demand for original content campaigns. B2B specialist. Financial services expert. Market-focused.

e-Commerce SEO

Ecommerce Search Engine Optimization and SEO Services will help move your website to the top of the search results.

SEO Consulting Services

It really is in every small business owner’s best interest not to ignore the internet, but to utilise it. This doesn’t have to take the form of complex marketing and advertising campaigns (although these can also help), as even a simple and easy-to-design website can increase business substantially.

Search engine optimization (SEO) isn’t what it used to be

These days, most businesses understand the basic concepts of SEO and why it’s important.

However, when it comes to developing and executing a sound SEO strategy for your business, just creating content for the keywords your customers are searching for is both arduous and to a point fruitless.

Increase organic traffic to your website with SEO consulting and strategy.

There is a multitude of techniques that brands can employ to improve search engine optimisation (SEO), but SEO is essentially based on two factors – relevance and trustworthiness. 

Instead of getting lost and overwhelmed with information you find on Google, consider professional help, let me give you some tailored advice. Let me build a solid strategy for your business using well researched methods and tactics like competitive research, keyword analysis, website mapping and on-page optimisation.

People Often Ask

Most frequent questions and answers

What is search engine optimisation ?

SEO or Search Engine Optimisation is the name given to activity that attempts to improve search engine rankings.

In short search engine optimisation or SEO means to get your business’s website onto the first results page of major search engines such as Google.

In search results Google™ displays links to pages it considers relevant and authoritative. Authority is mostly measured by analysing the number and quality of links from other web pages.

What is Advanced SEO ?

Advanced SEO is simply any set of SEO techniques that require some degree of expert knowledge.

How long does it take to rank ?

Depending on the the competition, it can take a while to rank on Google. According to multiple sources, the average time for websites to rank on Google through optimization (SEO) techniques is about three to six months.

How do I optimize for voice search ?

Mobile friendly is voice friendly. You can be sure that if the results include a featured snippet, your voice assistant will pull its answer from there.

What is SERP ranking in seo ?

Rankings in SEO refers to a website’s position in the search engine results page. There are various ranking factors that influence whether a website appears higher on the SERP based on the content relevance to the search term, or the quality of back links pointing to the page.

What is optimisation for "near me" key phrases

If you have a brick-and-mortal location, you should pay special attention to keywords like “near me” and “nearby.” Also, optimize your Google My Business page and make sure your NAP information is accurate so your company shows up when users are looking for businesses in your area,

What is domain authority in SEO?

Domain Authority in SEO is a number value, used by several keyword research tools, that measures how popular and trustworthy search engines see your website. It is calculated based on how websites link to each other on the world wide web.

What does an SEO specialist do?

An SEO specialist is someone who is an expert on the topic of search engine optimization. They specialise in the optimization of websites to increase the number of visits they gain from search engines.

What is seo consulting work ?

SEO Consultants are the search engine optimisation specialists that define the strategies, techniques and tactics needed to set up the best SEO Campaign for your business. The search engine optimization consultant job description, or SEO Consultants job description, is to analyze, review, and improve websites, search engine performance, and incoming links in order to provide expert advice, guidance, and recommendations to business owners seeking to earn more natural search engine traffic

How does search engine optimisation work ?

Search optimisation is a measurable, repeatable process that is used to send signals to search engines that your pages are worth showing in Google’s index.

Is it a one time thing

SEO is an ongoing process and not a one–time event. It is a process because the market, the competition, and the companies that set the rules (search engines) are constantly changing and evolving.

How do I improve the SEO ranking of a website ?

Publish Relevant Content. Quality content is the number one driver of your search engine rankings and there is no substitute for great content.  Produce high quality content and update it regularly.

How do I do search engine optimization SEO for dynamic websites ?

Make sure that you are using meta tags, alt tags and heading tags properly. Clear text links and hierarchy. Make sure that bots can read the dynamic pagesMake sure you have high quality content on the page which is readable by bots.

How Does Semantic Search Impact SEO ?

Semantic search is focusing less on the specific words or phrasing and more on the user’s intent behind the search.  Semantics relates to the relationships between a search query, the words and phrases related to it, and content on web pages. By considering semantics (what the words mean, not just what they are), search engines can display results that are more closely related to the context of the search query.

What is SEO strategy ?

SEO strategy is the process of organizing a website’s content by topic, which helps search engines like Google understand a user’s intent when searching. By optimising a web page around topics, then keywords within that topic, you can increase your expertise in the eyes of a search engine and rank well for long-tail keywords related to that topic.

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