Are You Looking For Expert Advice, Guidance or Help With Search Engine Optimisation?

Improve Website Health Score

Increase Domain Authority

Improve Links & Core Web Vitals

Improve Keyword Rankings

Increase Organic Search Traffic

Freelance SEO Consultant

Organic SEO Specialist Rod Gardner

Are you looking for a strong search engine optimizaion specialist online marketing partner with flexible hours and lots of ambition? Then I’m looking forward to hearing from you.

With over 20 years of experience in helping companies drive organic traffic from Google, as one of the UK’s leading SEO consultants I know what it takes to help you achieve top rankings, increased traffic, and more conversions.

With my help, you will gain an understanding of where your best search engine optimization opportunities lie, a road-map for implementation, and a partner in your success. 

Search Engine Optimisation is the only proven way to deliver higher levels of relevant organic search engine traffic. One of London’s leading SEO consultants Rod Gardner, knows what it takes to get a business like yours ranking ahead of the competition.

Why Hire A Freelance SEO Consultant To Help You

A UK Freelance SEO Consultant can be more cost effective than an agency as they have less overheads. In general they are often more experienced than SEO agency staff and will improve your SEO more effectively. Using a freelance SEO expert can bring the equivalent benefits of using an agency without the higher costs.

The higher SERP ranking you are able to achieve – the more traffic you will generate to your site. More site visitors means more paying customers and more money in your pocket.

Why hire an SEO Expert?

Only a dedicated SEO professional with indepth knowledge and experience can deliver the expertise and insights needed to succeed.

Specialist Organic SEO Consultancy

Are The Right People Seeing Your Brand?

As one of the UK’s most experienced freelance SEO consultants, I’m an acknowledged SEO expert.

Over the last 20 years I have helped hundreds of businesses improve their organic search rankings to generate more traffic and grow revenue.

My skills and experience will help your business do the same.

I analyse, review and improve websites visibility and performance in organic search. 

I also provide expert advice, guidance, actionable tasks and recommendations to business owners seeking to earn more natural organic traffic.

Trying to boost brand visibility and reputation organically can seem like an elusive and time-consuming task. Achieving high search engine rankings naturally not only drives consumers to your door, it also makes the most of performance marketing efforts.

Drive organic traffic, boost conversions and Improve online visibility with a data driven SEO strategy

Freelance SEO services I provide if you choose to hire an experienced professional to help improve your websites organic search performance.

Website SEO Audit

My website SEO audit includes a comprehensive review of over 50 key factors of your website presence.

Competitor Analysis

Assessment of the strengths and weaknesses of current and potential competitors to identify opportunities and threats.

Technical SEO

Optimising your website for search engines access, crawling, interpreting and indexing your website.

Link Building

Digital PR

Keyword Research

Data Analysis

Google Stack

I Know How To Rank Higher On Google!

Google & search is an ever-evolving field & I bring more than two decades of experience in the search engine marketing industry to the table.

As an experienced search engine optimisation consultant I know what it takes to help you achieve top rankings in Google, increase organic traffic, and get better conversions.

Google SEO Specialist

Search engine optimization (SEO) isn’t what it used to be

These days, most businesses understand the basic concepts of SEO and why it’s important.

However, when it comes to developing and executing a sound SEO strategy for your business, just creating content for the keywords your customers are searching for is both arduous and to a point fruitless.

The world of business is a very competitive and challenging and it can be very difficult for SME’s to find their way. When you have bigger, more established companies as rivals, you may feel that it is impossible to compete. Fortunately, digital technology means that this is no longer the case, and smaller businesses can compete.

Of course, this is not something that will happen overnight, and you may need a helping hand. We have the expertise and experience to help aid your business success. 

By using a good, experienced SEO consultant, you can look forward to a range of rewards that will benefit your business in many ways.

You can access a range of digital marketing solutions all under one roof.

You can also more easily build up a good, solid working relationship when you work with a single person rather than multiple ones.

Increase organic traffic to your website with SEO consulting and strategy.

There is a multitude of techniques that brands can employ to improve search engine optimisation (SEO), but SEO is essentially based on two factors – relevance and trustworthiness. 

Instead of getting lost and overwhelmed with information you find on Google, consider hiring a professional seo consultant to help you. Let me give you some tailored advice. Let me build a solid strategy for your business using well researched methods and tactics like competitive research, keyword analysis, website mapping and on-page optimisation.

Search Engine Optimisation & Management Services

Increasing organic traffic and earning top rankings takes time, persistence, and more effort than in the past — but it’s well worth it. Take the following facts into consideration:

  • 57% of B2B marketers say SEO has the biggest impact on lead generation
  • On average, organic search leads have a 14.6% close rate, compared to 1.7% for outbound marketing leads
  • The highest spenders are more likely to turn to organic search for information
  • Every month there are more than 10.3 billion Google searches, with 78% of U.S. internet users researching products and services online.

Organic SEO puts the right people in touch with the right information

SEO Consulting Search Engine Optimisation Consultsnt

Benefits of Organic SEO Search Traffic

SEO is part of a larger online strategy to improve search traffic and maximize the use of your web content. PPC has its place but I strongly believe that organic search traffic has more value than paid search traffic. Here’s why:


The most obvious benefit of organic search traffic is a cost advantage. Over time the amount of money you could spend on PPC can add up.


One of the reasons why we advocate for organic site traffic is credibility


organic search traffic can effectively block your competitors' online presence. The more effort you invest in improving organic search traffic, the higher your site appears in search rankings -- pushing competitors further down the list.

Organic traffic is widely considered the most valuable traffic source for several reasons:

  • Google directs the highest amount of traffic and they are the most trusted source for people researching a purchase.
  • Google is very, very particular about their rankings and ranking in the top five results for a keyword indicates that your content is high quality.
  • Moving up in the rankings is difficult and takes time, but once you’re there you get to reap the benefits for a long time.
  • Results on the first page of Google (The Top 10) receive 92% off all search traffic on Google. Traffic drops by 95% on the second page. 
  • 33% of clicks from organic search results go to the very first listing on Google.

Organic Traffic Means Organic Growth

In an age where online search is more prolific than ever before, having an accurate and engaged online presence is the first step to boosting a brand’s online visibility organically.

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People Often Ask

Most frequent questions and answers

What is search engine optimisation ?

SEO or Search Engine Optimisation is the name given to activity that attempts to improve search engine rankings.

In short search engine optimisation or SEO means to get your business’s website onto the first results page of major search engines such as Google.

In search results Google™ displays links to pages it considers relevant and authoritative. Authority is mostly measured by analysing the number and quality of links from other web pages.

Why does your business need an SEO Consultant?

They can help you get ranked on search engines, improve your rankings, optimize your website to perform better, assist you with creating content, and much more. Every SEO expert and company is a little different in what they offer, how much they charge, and what results they guarantee for their clients.

What is organic SEO ?

Organic SEO is the process of optimising websites for high ranking in the natural search results of a SERP.  Organic search optimisation is an online marketing strategy made up of smaller sub-strategies, like keyword research and link building, that help your website rank at the top of organic, unpaid search engine results pages.

How important is organic traffic ?

Organic traffic is the most important form of traffic that you can access on your website. It is more important than paid traffic, Facebook traffic, or traffic from other social networks.

The reason is simple: The search traffic is targeted, continuous, and growing as long as your site is renewed and well configured for internal SEO and external SEO.

Users who type search queries in search engines have a very specific intention of their request, and if you can provide them with a solution or answer to their question, you could potentially gain a new customer, email subscriber, or follower.

In addition, organic traffic is important because it increases the confidence of the site, and this has a number of additional advantages.

Users trust Google and first-rank websites in Google are trusted by users. Without visitors’ trust in them, they reach top rankings in search results. This means that an organic visitor is more likely to convert more than a visitor coming from Facebook or by some other means, which works for you as free advertising.

How long does it take to rank ?

Depending on the the competition, it can take a while to rank on Google. According to multiple sources, the average time for websites to rank on Google through optimization (SEO) techniques is about three to six months.

How do I optimize for voice search ?

Mobile friendly is voice friendly. You can be sure that if the results include a featured snippet, your voice assistant will pull its answer from there.

What is SERP ranking in seo ?

Rankings in SEO refers to a website’s position in the search engine results page. There are various ranking factors that influence whether a website appears higher on the SERP based on the content relevance to the search term, or the quality of back links pointing to the page.

What is optimisation for "near me" key phrases

If you have a brick-and-mortal location, you should pay special attention to keywords like “near me” and “nearby.” Also, optimize your Google My Business page and make sure your NAP information is accurate so your company shows up when users are looking for businesses in your area,

What is domain authority in SEO?

Domain Authority in SEO is a number value, used by several keyword research tools, that measures how popular and trustworthy search engines see your website. It is calculated based on how websites link to each other on the world wide web.

What Does an SEO Specialist Do ?

search engine optimization (SEO) specialist  improves website rankings on major search engines, such as Google, Yahoo! and Bing. The specialist ensures on-page optimization to produce relevant search results and a positive user experience, growing site traffic, lead volume and brand awareness.

What is seo consulting?

SEO Consultants are the search engine optimisation specialists that define the strategies, techniques and tactics needed to set up the best SEO Campaign for your business. The search engine optimization consultant job description, or SEO Consultants job description, is to analyze, review, and improve websites, search engine performance, and incoming links in order to provide expert advice, guidance, and recommendations to business owners seeking to earn more natural search engine traffic

How does search engine optimisation work ?

Search optimisation is a measurable, repeatable process that is used to send signals to search engines that your pages are worth showing in Google’s index.

What is the difference between organic and paid traffic from search engines?

The main difference between organict and paid visits from search engines is that organic traffic is free, while paid visits pay to advertising companies such as Google AdWords, to get targeted visitors from search engines.

There are two ways to get traffic from search engines. The first way is to rank your website at the top of search results using SEO technologies, and the second method is to use Google ads to place your website on related results with the ad.

Is it a one time thing

SEO is an ongoing process and not a one–time event. It is a process because the market, the competition, and the companies that set the rules (search engines) are constantly changing and evolving.

Why choose me as your SEO consultant?

Having an online presence with a website is a must need of today. Designing an awesome website is great. But it is of no use if you are not appearing on the top of the search results. I have more than 20 years of experience as an SEO consultant.

What is Advanced SEO ?

Advanced SEO is simply any set of SEO techniques that require some degree of expert knowledge.

How do I improve the SEO ranking of a website ?

Publish Relevant Content. Quality content is the number one driver of your search engine rankings and there is no substitute for great content.  Produce high quality content and update it regularly.

How do I do search engine optimization SEO for dynamic websites ?

Make sure that you are using meta tags, alt tags and heading tags properly. Clear text links and hierarchy. Make sure that bots can read the dynamic pagesMake sure you have high quality content on the page which is readable by bots.

How Does Semantic Search Impact SEO ?

Semantic search is focusing less on the specific words or phrasing and more on the user’s intent behind the search.  Semantics relates to the relationships between a search query, the words and phrases related to it, and content on web pages. By considering semantics (what the words mean, not just what they are), search engines can display results that are more closely related to the context of the search query.

What is SEO strategy ?

SEO strategy is the process of organizing a website’s content by topic, which helps search engines like Google understand a user’s intent when searching. By optimising a web page around topics, then keywords within that topic, you can increase your expertise in the eyes of a search engine and rank well for long-tail keywords related to that topic.

People Often Say

Often the first and most common reason given by business owners who are resistant to developing an online presence, “I don’t have enough money” can be quite relevant, especially when they consider that business is hurting for the owner at the moment.

These concerns are entirely misplaced, and it’s important to reflect upon two significant ideas.

First, digital marketing and website development were much more expensive years ago, probably when owners first inquired about integrating their business online. If this is one of the main reasons why you haven’t embraced the Internet for your business then you need to understand that web development and online marketing aren’t nearly as expensive as they once were.

The other idea that should be noted is that most business will see an increase in customers and transactions as a result of their online marketing, which means having an effective social media presence for your business isn’t really a cost for your business, it’s an investment in your business.That initial investment into an effective SEO strategy, could end up bringing you customers for many years to come.

One of the major reasons why some business owners are reluctant to develop an effective SEO strategy for their business is they just don’t understand how it all works.

How does someone find their website online? How can they increase their rankings on Google? How do they out rank their competitors for keywords that they’re targeting?

For people who aren’t tech savvy, the thought of having an SEO strategy implemented for their business can be pretty daunting.

As the business owner, you should be focused on running the business, while you leave the “tech” and “web” stuff to a professional.

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