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It really is in every small business owner’s best interest not to ignore the internet, but to utilise it. This doesn’t have to take the form of complex marketing and advertising campaigns (although these can also help), as even a simple and easy-to-design website can increase business substantially.
Search engine optimization (SEO) isn’t what it used to be
These days, most businesses understand the basic concepts of SEO and why it’s important.
However, when it comes to developing and executing a sound SEO strategy for your business, just creating content for the keywords your customers are searching for is both arduous and to a point fruitless.
Increase organic traffic to your website with SEO consulting and strategy.
There is a multitude of techniques that brands can employ to improve search engine optimisation (SEO), but SEO is essentially based on two factors – relevance and trustworthiness.
Instead of getting lost and overwhelmed with information you find on Google, consider professional help, let me give you some tailored advice. Let me build a solid strategy for your business using well researched methods and tactics like competitive research, keyword analysis, website mapping and on-page optimisation.
What Has Your SEO Marketing TRULY DELIVERED?
If you CANT QUANTIFY the answers, maybe its time to consider hiring an SEO expert. I am passionate about search engine optimisation and making it to work for YOU!
Do any of these problems sound familiar?
61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority
Generate More Business Online With a Winning SEO Strategy
In the real world, if you are planning to do marketing for a product or service your looking for potential, and ideally, regular buyers. You just can’t ignore Search Engine Optimisation (regardless of if your business is global or local).
I Know How To Rank Higher On Google!
Google & search is an ever-evolving field & I bring more than two decades of experience in the search engine marketing industry to the table.
As an experienced search engine optimisation consultant I know what it takes to help you achieve top rankings in Google, increase organic traffic, and get better conversions.
Every optimisation campaign is unique. In order to meet your specific needs, I will utilise a range of specialist strategies.
I will work in partnership with you to create a tailored strategy. Together we build campaigns from the ground up with your business objectives at the forefront.
Search engine optimization is not a “set and forget” activity, that’s why I work in partnership with your business to provide continual, long term return on investment.
Organic Traffic Means Organic Growth
Organic growth is the growth rate a company can achieve by increasing output and enhancing sales.
In an age where online search is more prolific than ever before, having an accurate and engaged online presence is the first step to boosting a brand’s online visibility organically..
Take your website to the next level with SEO consulting services.
Our experts will identify SEO opportunities and help you grow! Request a quote today! Our search engine optimization services can take you from start to finish.
Organic search visibility enhances performance marketing
The number one reason given by online users for their lack of engagement with advertising is its lack of relevance.
According to a study by Technology Advice, 79% of internet users almost never look at online ads and an enormous 90% of users that click on ads don’t follow through.
The advertising itself is not to blame – advertising relevance is.
Marketers are well aware of the importance of reaching prospects that are a good fit for their advertising efforts and employ many tactics to do so.
With the widespread use of online searches for products and services ‘near me’, as well as the increase of voice search – ComScore estimates that 50% of all searches will be voice searches by 2020 – this type of location-based marketing is certainly one way to reach consumers with more relevant content.
Combine with localised performance marketing
Today’s consumer relies on their mobile device when they’re out and about, and with both organic and paid click-through rates (CTR) declining in the past few years, it’s more important than ever to be relevant.
In fact, Sparktoro reports organic CTR went from 67% down to 39% between 2015-2018, and after a steady decline from 2015-2017, paid CTR has only just begun to rise again – but is still only at 3.12% as compared to organic CTR at 39%.
In order to address this trend, brands that achieve high organic search rankings and combine them with localised performance marketing will hit the right audience because the content is relevant to consumers not just physically in the geographical area, but to those who are seeking a specific product or service in the local area.
Organic SEO and paid-for-performance marketing go hand-in-hand in improving a brand’s online visibility.
Brands that improve their organic search rankings by actively managing business listings and engaging with consumers online will also enhance their performance marketing efforts.
For example, the consumer who has clicked on the top search results for hotels in Paris is much more likely to click on the ad for flights to France.
Organic SEO puts the right people in touch with the right information, which is ultimately every brands’ goal.
Most Important Parts of SEO You Need to Get Right
Ready to build an SEO strategy that actually works? There are a ton of factors to consider, but here’s a list of high impact factors.
- Your Audience & Industry. Your primary industry and its audience should be the number one consideration behind any viable SEO strategy.
- Keyword Research.
- User Intent.
- Analytics and Reporting.
- Mobile SEO.
- Technical SEO.
People Often Ask
Most frequent questions and answers
What is search engine optimisation ?
SEO or Search Engine Optimisation is the name given to activity that attempts to improve search engine rankings.
In short search engine optimisation or SEO means to get your business’s website onto the first results page of major search engines such as Google.
In search results Google™ displays links to pages it considers relevant and authoritative. Authority is mostly measured by analysing the number and quality of links from other web pages.
What is Advanced SEO ?
How long does it take to rank ?
Depending on the the competition, it can take a while to rank on Google. According to multiple sources, the average time for websites to rank on Google through optimization (SEO) techniques is about three to six months.
How do I optimize for voice search ?
Mobile friendly is voice friendly. You can be sure that if the results include a featured snippet, your voice assistant will pull its answer from there.
What is SERP ranking in seo ?
Rankings in SEO refers to a website’s position in the search engine results page. There are various ranking factors that influence whether a website appears higher on the SERP based on the content relevance to the search term, or the quality of back links pointing to the page.
What is optimisation for "near me" key phrases
If you have a brick-and-mortal location, you should pay special attention to keywords like “near me” and “nearby.” Also, optimize your Google My Business page and make sure your NAP information is accurate so your company shows up when users are looking for businesses in your area,
What is domain authority in SEO?
Domain Authority in SEO is a number value, used by several keyword research tools, that measures how popular and trustworthy search engines see your website. It is calculated based on how websites link to each other on the world wide web.
What does an SEO specialist do?
An SEO specialist is someone who is an expert on the topic of search engine optimization. They specialise in the optimization of websites to increase the number of visits they gain from search engines.
What is seo consulting work ?
SEO Consultants are the search engine optimisation specialists that define the strategies, techniques and tactics needed to set up the best SEO Campaign for your business. The search engine optimization consultant job description, or SEO Consultants job description, is to analyze, review, and improve websites, search engine performance, and incoming links in order to provide expert advice, guidance, and recommendations to business owners seeking to earn more natural search engine traffic
How does search engine optimisation work ?
Search optimisation is a measurable, repeatable process that is used to send signals to search engines that your pages are worth showing in Google’s index.
Is it a one time thing
SEO is an ongoing process and not a one–time event. It is a process because the market, the competition, and the companies that set the rules (search engines) are constantly changing and evolving.
How do I improve the SEO ranking of a website ?
Publish Relevant Content. Quality content is the number one driver of your search engine rankings and there is no substitute for great content. Produce high quality content and update it regularly.
How do I do search engine optimization SEO for dynamic websites ?
Make sure that you are using meta tags, alt tags and heading tags properly. Clear text links and hierarchy. Make sure that bots can read the dynamic pages. Make sure you have high quality content on the page which is readable by bots.
How Does Semantic Search Impact SEO ?
Semantic search is focusing less on the specific words or phrasing and more on the user’s intent behind the search. Semantics relates to the relationships between a search query, the words and phrases related to it, and content on web pages. By considering semantics (what the words mean, not just what they are), search engines can display results that are more closely related to the context of the search query.
What is SEO strategy ?
SEO strategy is the process of organizing a website’s content by topic, which helps search engines like Google understand a user’s intent when searching. By optimising a web page around topics, then keywords within that topic, you can increase your expertise in the eyes of a search engine and rank well for long-tail keywords related to that topic.
I don’t have enough money
Often the first and most common reason given by business owners who are resistant to developing an online presence, “I don’t have enough money” can be quite relevant, especially when they consider that business is hurting for the owner at the moment.
These concerns are entirely misplaced, and it’s important to reflect upon two significant ideas.
First, digital marketing and website development were much more expensive years ago, probably when owners first inquired about integrating their business online. If this is one of the main reasons why you haven’t embraced the Internet for your business then you need to understand that web development and online marketing aren’t nearly as expensive as they once were.
The other idea that should be noted is that most business will see an increase in customers and transactions as a result of their online marketing, which means having an effective social media presence for your business isn’t really a cost for your business, it’s an investment in your business.That initial investment into an effective SEO strategy, could end up bringing you customers for many years to come.
I don’t understand how SEO will work for me
One of the major reasons why some business owners are reluctant to develop an effective SEO strategy for their business is they just don’t understand how it all works.
How does someone find their website online? How can they increase their rankings on Google? How do they out rank their competitors for keywords that they’re targeting?
For people who aren’t tech savvy, the thought of having an SEO strategy implemented for their business can be pretty daunting.
As the business owner, you should be focused on running the business, while you leave the “tech” and “web” stuff to a professional.
I’ll just do it myself
Another common objection small business owners have about getting effective SEO done for their business is they don’t want to hire a professional to do it. Instead, they want to try and do it themselves.
If you want a professional SEO strategy built for your business that is actually designed to attract online visitors, and then convert those visitors into customers, then you need to hire a professional.
There’s no point wasting your time on something that might not even produce any results. Hire a professional, and get the job done right.
We already have a website
Some small business owners are reluctant to get a professional SEO strategy built for their business because they’ve already got social media accounts created.
Just because they’re posting on social media or they have some details on their profiles, they think that’s enough online marketing to get customers coming through their doors.
If you’re on social media, but you don’t have an effective SEO strategy as well, then you’re missing out on a massive opportunity to convert more visitors into customers.
It’s not that SEO should replace what you’re doing on social media, but they should complement each other. If you already have a following on social media, then you should be taking advantage of that by also getting your website ranked high on search engines where people are actually searching for what you have to offer.
Our customers don't use the internet to find us
Another key objection a lot of small business owners is they think their consumers aren’t searching for them online.
They think that the Internet doesn’t influence their prospects and customers, and they don’t see the need to invest into online marketing.
The reality is over 90% of consumers will search online for a local business before they even think about calling them or visiting them.
Regardless of how things have worked in the past or how they’re working currently, the fact of the matter is almost everybody is searching online for a local business before they do anything else.
And if you’re ignoring this fact, then you’re also ignoring all the potential customers you’re missing out on right now.
I don’t have time to manage the SEO process
A major reason why some small business owners object to getting a professional SEO developed for their website is because they don’t want to take the time to manage the process.
You’ve already got enough on your plate with your business, and the last thing you want to do is learn about SEO and monitor it all the time. What you should be doing instead is hire SEO professionals who know exactly what they’re doing.
Leave it to the pros to actively manage and improve your rankings, while you focus on the primary aspects of your business.
We already tried SEO, and it did nothing for us
A lot of business owners have tried SEO once or twice, either by doing it themselves or hiring someone they know. They might have seen some results, but overall it might have been pretty disappointing.
If this has happened to you in the past, what you need to understand is that SEO is an ongoing process. The process of search engine optimisation is always changing, and you need to stay on top of the process in order to see consistent results from it.
We see great results from PPC, TV, newspaper, and radio advertisements
Some small business owners seem to think that because they see great results from their existing marketing they don’t need to invest in SEO as well.
After all, if you’re getting a consistent stream of customers through newspaper ads, or radio ads, then why would you need to look into having your website rank high on Google?
The thing is, it’s not about SEO or any other aspect of online marketing replacing what you’re currently doing. It’s about SEO complementing your current marketing, and adding to the results you see now.
SEO allows your potential customers to find you easier online, and they’re searching for you right now. The easier it is for them to find your business online, the easier it is for them to get more information about what you have to offer before they contact you.
It’s also important to note that online advertising and an online presence will attract many additional customers who don’t read the newspaper, listen to the radio, or watch the TV station on which you’re advertising.
That means you can see much greater success by adding Internet marketing to your current business, rather than replacing what you’re currently doing.
We don't sell anything online
Whether a potential customer is looking for business hours, a phone number, pricing figures, and/or general information relating to your company, there’s an excellent chance that the first part of the sale—considering a specific company for a transaction—will be initiated online. Of course, the best part of this initial component of the sale is that it will be completed automatically, without any required effort from you.
We just don’t think we’re interested right now
Having an effective search engine strategy that promotes your business online is crucial for your success, but a lot of people still don’t think they need to do SEO for their business.
They just don’t see the value SEO can provide to their business, and just don’t get how much it can help their business to get more leads and customers online.
They don’t get that the first thing most people do is search online for a business’ website to find out more about them, and to find out how they can contact them.
If your business doesn’t have an effective SEO strategy, then you’re letting a lot of potential customers slip through your hands, and into the hands of your competitors.
So as you can see there are quite a few reasons why some small business owners are still reluctant to have an effective SEO strategy built for their business, but in most cases investing in professional SEO is going to bring in more customers, more traffic, and more business than if you continue to ignore the Internet.
Your SEO strategy and any form of internet marketing isn’t going to replace anything you’re currently doing, and it’s not going to significantly add to the amount of work you’re doing now.
Once you have an effective SEO strategy in place, it will be like your own sales team, working around the clock to promote your business.
And you will be able to reap the benefits for many years to come.
So if you’re interested in getting a professional, effective SEO strategy built for your business, then contact us today.