Month: August 2019

New research shows strong link between Google My Business photo quantity and search performance – Search Engine Land

In the age of Instagram, TripAdvisor and Yelp, I don’t think I can overstate the importance of photos to local businesses. Even before platforms like these rose up and put the power of visually representing the customer experience firmly in the hands of the consumer, people wanted to see with their own eyes what they’d …

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Google launches new algorithm to better understand useful & timely information – Search Engine Land

Google’s Vice President of Search, Pandu Nayak, announced the company has launched an update to their search algorithms that keep featured snippets timely, fresh and relevant when the query demands it. This new update aims at making sure that the answers Google gives you for some questions are not just accurate but also timely. Google …

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Google extends same-meaning close variants to phrase match, broad match modifiers – Search Engine Land

When same-meaning close variants rolled out to exact match keywords last fall, the joke was that phrase match was more exact than exact match. That joke’s dead now. As expected, Google is further loosening the reins on close variants. This time extending same-meaning close variants to phrase match and broad match modifier. With the changes, …

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The Definitive Guide to Mobile Deep Linking

The average consumer is spending five hours per day on their smartphones and this number is only going up. We do everything on our phones these days, from shopping to browsing social media and managing our businesses. This is why it’s more important than ever to optimize the user experience to keep people on your app …

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How to Get a Customer to Edit Their Negative Review – Moz

Your brand inhabits a challenging world in which its consumers’ words make up the bulk of your reputation. Negative reviews can feel like the ultimate revenge, punishing dissatisfactory experiences with public shaming, eroded local rankings, and attendant revenue loss. Some business owners become so worried about negative reviews, they head to fora asking if there …

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Instagram Stories: How to Use It Like a Pro and Build Your Audience

Brands are on board with Instagram Stories. Half of businesses on the platform have created at least one Story in the last month, and nearly all U.S. marketers who are currently using IG Stories ads plan to continue doing so. Instagram users have also proven their desire to engage with brands via disappearing content. More …

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SEO Doesn’t Have to be a Long-Term Game: There Are Quicker Ways to Get Results

Everyone thinks SEO is a long-term game… that you have to wait months if not years to see results. And, maybe that was the case a few years ago when content was still king. With Google making 3200 algorithm changes in just one year, their goal isn’t to make a website wait a year or two …

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17 Ways to Get Free Advertising for Your Business

When you work at a small business with a limited budget, it’s not really possible to shell out $340,000 for a 30-second TV commercial, or $10,000 for an email marketing campaign. It can be frustrating when your budget dictates how many people your business can reach. Surprisingly, there are a lot of free ways to …

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11 Networking Tips When You’re Crunched for Time

August 2, 2019 8 min read Opinions expressed by Entrepreneur contributors are their own. Regardless of your industry, if you want to thrive, then you need to network. Although you already know the catch: How can an entrepreneur or founder possibly fit networking into their already hectic schedules? Here are 11 tips to resolve the networking …

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Google’s Advice for Surviving Algorithm Changes

In case you missed it, Google just published advice for SEOs on how to continually do well throughout their algorithm changes. Now, what most people don’t know is Google doesn’t just push out a handful of algorithm changes per year. They publish substantially more. Just to give you an idea of how often Google changes, …

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11 Valid Reasons to Choose Freelance SEO Services over Agency SEO Services

Many of you are already know about freelance SEO services but most of you don’t know these 11 reasons to choose freelance SEO services over agency SEO services. Before diving into these 11 reasons, you should read a post by Brian Dean here SEO service statistics After reading the post in those 2 links, you …

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The Ultimate List: 57 Online Local Business Directories

What is a business directory? A business directory is an online list of businesses within a particular niche, location, or category. One way local businesses can get found by online searchers is through inclusion in business directories. Today, Google is inserting itself between consumer and local business websites much more often. You need look no …

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