Month: September 2019

What really matters in Google’s nofollow changes, SEOs ask – Search Engine Land

Google’s news Tuesday that it is treating the nofollow attribute as a “hint” for ranking rather than a directive to ignore a link, and the introduction of rel=”sponsored” and rel=”ugc” raised reactions and questions from SEOs about next steps and the impact of the change to a nearly 15-year-old link attribute. Choices for choice sake? …

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The Ultimate Timeline of Google Search Algorithm Updates [2019]

Google is a fickle beast. The search engine is imperative to the success of your web content, but no one truly knows how the Google algorithm works (except for the elusive Google search-quality team, of course). Google’s search engine is also ever-changing. Google didn’t become the #1 search engine in the world without prioritizing its …

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A Developer’s Guide To SEO

Developers don’t do SEO. They make sure sites are SEO-ready. That means developers hold the key to SEO. It’s true. If you’re a developer and you’re reading this, laugh maniacally. You’re in control. You control three things: viability, visibility, and site flexibility. This post provides guidelines for all three. What’s A Developer? This isn’t a …

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Goodbye, Generic SEO Audit – Say Hello to Customization & Prioritization – Whiteboard Friday – Moz

It’s too easy to fall into a rut with your SEO audits. If it doesn’t meet best practices it ought to be fixed, right? Not always. Though an SEO audit is essentially a checklist, it’s important to both customize your approach and prioritize your fixes to be efficient and effective with your time and effort. In …

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How to Create High-Quality Video Content on a Budget | Social Media Today

Video is all the rage right now on social media. Whether it’s a short GIF, or an hour-long live video, social media is all about video. No matter the social media platform you’re trying to focus on, video should be an integral part of your strategy – even LinkedIn, one of the least visual social …

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Building a more private web

Privacy is paramount to us, in everything we do. So today, we are announcing a new initiative to develop a set of open standards to fundamentally enhance privacy on the web. We’re calling this a Privacy Sandbox.    Technology that publishers and advertisers use to make advertising even more relevant to people is now being …

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How to Use Keywords in Your Blogging Strategy – Moz

Even though blogging has been around for a while, it looks a lot different today than it did in the early 2000s. In those days, people read your blog because they followed it (anyone else have a few old .blogspot blogs floating around out there?) or subscribed to your RSS feed. Online behavior has changed …

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How We Made WordPress Faster than Static Site Generators (Case Study – Speeding up WPBeginner)

On the 10th anniversary of WPBeginner, I shared that WPBeginner hosting infrastructure got a huge upgrade thanks to our web hosting partner, HostGator. Shortly after, I started getting emails from readers asking me to share the details on how we made WPBeginner load blazing fast. Yes, WPBeginner load faster than most static site generators and …

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The Data You’re Using to Calculate CTR is Wrong and Here’s Why – Moz

Click Through Rate (CTR) is an important metric that’s useful for making a lot of calculations about your site’s SEO performance, from estimating revenue opportunity, prioritize keyword optimization, to the impact of SERP changes within the market. Most SEOs know the value of creating custom CTR curves for their sites to make those projections more accurate. The …

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Amazon vs. Google: Decoding the World’s Largest E-commerce Search Engine – Moz

A lot of people forget that Amazon is a search engine, let alone the largest search engine for e-commerce. With 54 percent of product searches now taking place on Amazon, it’s time to take it seriously as the world’s largest search engine for e-commerce. In fact, if we exclude YouTube as part of Google, Amazon …

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7 Tips to Optimize Crawl Budget for SEO

Crawl budget is a vital SEO concept that often gets overlooked. There are so many tasks and issues an SEO expert has to keep in mind that it’s often put on the back burner. In short, crawl budget can, and should, be optimized. In this article, you will learn: What Is Crawl Budget So for …

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How Google’s Nofollow, Sponsored, & UGC Links Impact SEO – Moz

Google shook up the SEO world by announcing big changes to how publishers should mark nofollow links. The changes — while beneficial to help Google understand the web — nonetheless caused confusion and raised a number of questions. We’ve got the answers to many of your questions here. 14 years after its introduction, Google today announced significant …

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