Crafting a strong personal brand on social media can take time, but it can also yield significant benefits. Based on my own experience, here are a few tips on how to build your own authentic brand on social media.
Know that you’re only limited by your imagination.
Remember that your personal brand can transcend your industry.
Building your personal brand allows you to freely explore different avenues and open more doors. This is especially important for entrepreneurs, since they often must be willing to embrace failure and try new things. As an entrepreneur, you may eventually decide to change the direction of your company and career. As the face of your company, it’s a good idea to be a spokesperson for your product or service while also presenting yourself as an innovator, an authority and a unique personality. As your career progresses, you might be under consideration for board seats or other advisory roles, and a strong personal brand can give you a leg up on the competition. Since the future of any sector is uncertain, it’s important to build a personal brand that transcends your industry — that way, you can go from, say, running a software firm to managing a restaurant chain. It’s your brand that inspires confidence, competence and trust, which are all crucial for success in business and with people.
Communicate with followers one-on-one to drive meaningful engagement.
Talking directly to followers is one of the best ways to form relationships. You of course need interesting content and great pictures, but the one-on-one communication is vital, especially when you’re starting out on social. Engagement with followers shows you’re an authentic person and care about establishing a rapport with people, not just building your follower count.
This content was originally published here.