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Google
Google

A letter from Larry and Sergey

Our very first founders’ letter in our 2004 S-1 began: “Google is not a conventional company. We do not intend to become one. Throughout Google’s evolution as a privately held company, we have managed Google differently. We have also emphasized an atmosphere of creativity and challenge, which has helped us provide unbiased, accurate and free

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Google
Google

An Inside Look at Google’s Future Plans

Everyone talks about algorithm updates, but Google does a whole lot more than adjust algorithms. Some of the moves they are making are really going to impact your marketing efforts. So, what are these non-algorithm changes? Well before I get into them, keep in mind that you aren’t going to like some of them, and

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Marketing Automation

Top 7 Marketing Automation Tools to Use in 2020

With each passing year, we see technology advance with record-breaking speed. What was brand new yesterday is old news today. As you look ahead to 2020, you should start thinking about which cutting edge marketing tools you want to add to your CMO’s toolbelt in the coming year. And we recommend starting with marketing automation

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SEO

How to Build Links Using Testimonials & Reviews

Most businesses use testimonials and reviews as a way to build trust with their customers, and to learn more about what their ideal customer needs. Testimonials and reviews are also an excellent way to learn what adjustments need to be made to your product or service. Using testimonials and reviews as a link building tactic,

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Content Marketing

6 Ways To Grow Your Local Business With Digital Marketing

If you have a local business, it’s important to engage in digital marketing to attract more local clients. Many local businesses make the mistake of believing they should only use online advertisements and other forms of online marketing if they have a business beyond their immediate community. However, with online ad capabilities nowadays, it’s easier

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