Instagram Stories: How to Use It Like a Pro and Build Your Audience

Brands are on board with Instagram Stories. Half of businesses on the platform have created at least one Story in the last month, and nearly all U.S. marketers who are currently using IG Stories ads plan to continue doing so. Instagram users have also proven their desire to engage with brands via disappearing content. More

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17 Ways to Get Free Advertising for Your Business

When you work at a small business with a limited budget, it’s not really possible to shell out $340,000 for a 30-second TV commercial, or $10,000 for an email marketing campaign. It can be frustrating when your budget dictates how many people your business can reach. Surprisingly, there are a lot of free ways to

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11 Networking Tips When You’re Crunched for Time

August 2, 2019 8 min read Opinions expressed by Entrepreneur contributors are their own. Regardless of your industry, if you want to thrive, then you need to network. Although you already know the catch: How can an entrepreneur or founder possibly fit networking into their already hectic schedules? Here are 11 tips to resolve the networking

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Google’s Advice for Surviving Algorithm Changes

In case you missed it, Google just published advice for SEOs on how to continually do well throughout their algorithm changes. Now, what most people don’t know is Google doesn’t just push out a handful of algorithm changes per year. They publish substantially more. Just to give you an idea of how often Google changes,

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The Ultimate List: 57 Online Local Business Directories

What is a business directory? A business directory is an online list of businesses within a particular niche, location, or category. One way local businesses can get found by online searchers is through inclusion in business directories. Today, Google is inserting itself between consumer and local business websites much more often. You need look no

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Less than Half of Google Searches Now Result in a Click | SparkToro

We’ve passed a milestone in Google’s evolution from search engine to walled-garden. In June of 2019, for the first time, a majority of all browser-based searches on Google.com resulted in zero-clicks. Throughout this post, I’ll be using numbers from the clickstream data company, Jumpshot. They are, in my opinion, the best, most reliable source of

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Blog SEO: How to Search Engine Optimize Your Blog Content

Does Blogging Help With SEO? Blogging helps boost SEO quality by positioning your website as a relevant answer to your customers’ questions. Blog posts that specifically use a variety of on-page SEO tactics can give you more opportunities to rank in search engines and get customers to visit your site. Search engine optimization is incredibly

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Yelp is Screwing Over Restaurants By Quietly Replacing Their Phone Numbers

This article is part of an investigation with Underunderstood, a podcast that explores stories the internet missed. You can subscribe to Underunderstood on Apple Podcasts, Spotify, or wherever you listen to podcasts. A few months ago, I opened the Yelp app, typed in the name of my favorite sushi restaurant, and clicked on the phone

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14 Beginner Tips for Growing Your Brand on YouTube

YouTube is the second most-visited site on the web. It has almost 2 billion monthly users, watching videos in more than 80 languages. This growing audience makes mastering YouTube a must for any marketer. But how do you get started on this booming platform? In this post, we’ll share 14 easy, actionable YouTube tips for

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How to Do Technical SEO for Ecommerce Websites

Ecommerce is one of the fastest growing sectors and is often perceived to be dominated by the likes of Amazon and Walmart. However, with appropriate marketing strategies, small ecommerce websites can also get their fair share of customers. That’s where technical SEO comes in. It is crucial for improving your online store’s searchability. Here are

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How to Generate More Traffic with Google’s New Features

You’re probably already familiar with Google My Business. If you aren’t, as a quick recap, Google My Business is a simple way to claim your office address or storefront on Google. That way, when someone searches for your business, you’ll show up on the right side of a Google search like the image above. Or better

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Review counts matter more to local business revenue than star ratings, according to study – Search Engine Land

Reviews matter; that’s well established. What’s not quite as clear is the relationship between reviews, star ratings and revenue, although there have been several academic studies on this. Now, small business SaaS provider Womply has released a large-scale study showing a strong connection between reputation management and revenue across multiple industries.   More than 200K

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How to Track and Improve Your Rankings Without Spending Money

Can you guess how most people improve their rankings? Well, they either hire an SEO firm, which is expensive, or they do it themselves, which is time-consuming. There must be a better solution, right? One that still gets results, doesn’t take as much time and doesn’t cost any money. Well, I’m about to make a

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19 Podcasts That Will Make You a Better Social Media Marketer

Want to up your social media skills but not sure how to start? Don’t worry: these 19 social media marketing podcasts have got you covered. Podcasts offer a great way to brush up on the latest digital trends on the go. You can tune in while commuting, doing the dishes, or working out. Plus, they’ve

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10 Best Readability Tools to Check Your SEO Content

Content strategy is a science and every detail matters. Those details include: In fact, details like these can mean the difference between a No. 1 ranking (or answer box!) vs. content that doesn’t even make it on Page 1 of the search results. Competitive content writers will use every tool at their disposal as they

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The Ultimate Guide to SEO Meta Tags – Moz

Editor’s note: This post first appeared in April of 2017, but because SEO (and Google) changes so quickly, we figured it was time for a refresh! Meta tags represent the beginning of most SEO training, for better or for worse. I contemplated exactly how to introduce this topic because we always hear about the bad

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