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A.I and Machine Learning

Six ways AI is revolutionizing ecommerce

30-second summary: The far-reaching AI applications in ecommerce allow businesses to increase their profits by optimizing and automating decision-making, right from web design to customer support. Right from identifying patterns from unstructured data sets to enabling businesses to offer a personalized experience. Here’s how AI is empowering the ecommerce industry. The global revenue from artificial

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Influencer Marketing

7 Best Influencer Marketing Tactics to Amplify Your Brand’s Presence

Last Updated On: May 11th, 2020 I’m sure you’ve heard that for every $1 spent on influencer marketing, businesses are gaining $6.50 in earned media. However, have you been wondering which influencer marketing tactics they’re using to drive such remarkable success? That’s exactly what I’m going to talk about in this post. Today, marketers and

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Content Marketing

Context Marketing: 5 Foundational Elements to Consider When Mapping a Content Campaign

Modern SEO, aside from ensuring the creation of structured, search-friendly documents, is all about creating relevant, contextual content your desired audience wants to read, like, and share. As such, and in light of what Mark Schaefer in 2014 properly called Content Shock, you better make sure it’s relatively unique and entertaining as well. Your content

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Email Marketing

5 Great Ways to Use Email Marketing to Boost Traffic and SEO

Digital marketing tactics work best when they work together as a part of a comprehensive strategy. With these tips in mind, be sure to use email marketing to drive quality traffic to your website, and boost your long-term SEO potential in the process. In the search for more website traffic and a higher place in

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SEO

How to improve your digital marketing with competitor analysis

30-second summary: SEMrush have created the guide ‘How to Do Online Competitor Analysis’ to help you start looking at what your competitors are doing. Analyzing your competitors’ digital marketing strategy can help you optimize your campaign and your upcoming ideas to improve both your short and long-term wins. A website traffic analysis can help you

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SEO

5 SEO Practices to Improve Your Content’s Searchability

When it comes to content marketing, most businesses are focused on the quality of what they publish – as they should be. I would hope that all content marketers would say that creating quality content for their website or digital marketing strategies on a consistent basis is their top priority. While content quality is extremely

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