Content Marketing

Six key content performance aspects that Google Analytics can’t measure

Google Analytics (GA) is one of the most popular traffic analytics tools for websites, but it can have serious drawbacks for anyone looking to measure content performance. The problem is systemic: Analytics was built to track traffic for ecommerce and content sites, with the structure of its reports built around pageviews. It can provide some sophisticated …

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6 Ways To Grow Your Local Business With Digital Marketing

If you have a local business, it’s important to engage in digital marketing to attract more local clients. Many local businesses make the mistake of believing they should only use online advertisements and other forms of online marketing if they have a business beyond their immediate community. However, with online ad capabilities nowadays, it’s easier …

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How Content Marketing Can Boost Your Start-Up In The Right Direction?

You must have heard content is the King. Earlier content marketing was used to be a way to set your business apart from your competitors, now it has become a crucial aspect of any modern brand. The critical difference between traditional marketing and content marketing is that content marketing stimulates interest in your brand, company, …

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