Email Marketing

31 of the Best Email Marketing Tools to Optimize Your Email Campaigns

Email marketing tools are very useful and cost-effective to market your products and services. They are especially great marketing tools for small businesses which don’t have technical know-how. There were more than 3.7 billion global email users in 2017 and this number is expected to further grow to 4.3 billion users by 2022. That is …

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5 Email-Marketing Strategies to Conquer Consumer Inaction

Email-marketing segmentation has been proven to boost campaign results, and thanks to modern automation features, it’s easier than ever to segment email lists and send highly targeted messages to people based on demographics, psychographics and behavioral data. As these tools get more sophisticated and deeper integrations become available between tools, websites, social media platforms, shopping carts, etc., the potential to …

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