Google

Six key content performance aspects that Google Analytics can’t measure

Google Analytics (GA) is one of the most popular traffic analytics tools for websites, but it can have serious drawbacks for anyone looking to measure content performance. The problem is systemic: Analytics was built to track traffic for ecommerce and content sites, with the structure of its reports built around pageviews. It can provide some sophisticated …

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Google

A letter from Larry and Sergey

Our very first founders’ letter in our 2004 S-1 began: “Google is not a conventional company. We do not intend to become one. Throughout Google’s evolution as a privately held company, we have managed Google differently. We have also emphasized an atmosphere of creativity and challenge, which has helped us provide unbiased, accurate and free …

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