Influencer Marketing

Nearly Half Of All SG Influencers Artificially Inflate Their Fanbase

In recent years, the Instagram sphere has seen a proliferation of “influencers”. They dominate your Instagram newsfeed with picture perfect poses and sleek product placements, and their posts routinely earn them hundreds if not thousands of dollars. As at August this year, Instagram had more than 1.9 million users (33 per cent of the population) …

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Do Influencers Need to Tell Audiences They’re Getting Paid?

Do Influencers Need to Tell Audiences They’re Getting Paid? We Are/Getty Images In 2018, 19% of all U.S. consumers — including 36% of those aged under 25 — purchased a product or service because a social media influencer recommended it. Unsurprisingly, U.S. companies have taken note: 75% relied on influencer marketing in 2018 and 92% of marketing managers …

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