Local SEO

Google now showing competitor ads on local business profiles

Google has been slowly ramping local search monetization over time. It introduced local search ads in early 2017, which put ads in local packs, and began putting ads in local Knowledge Panels roughy two years ago. Now, the company is starting to show competitor ads in local business profiles. A ‘Local Campaign’ placement. Part of …

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New research shows strong link between Google My Business photo quantity and search performance – Search Engine Land

In the age of Instagram, TripAdvisor and Yelp, I don’t think I can overstate the importance of photos to local businesses. Even before platforms like these rose up and put the power of visually representing the customer experience firmly in the hands of the consumer, people wanted to see with their own eyes what they’d …

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How to Get a Customer to Edit Their Negative Review – Moz

Your brand inhabits a challenging world in which its consumers’ words make up the bulk of your reputation. Negative reviews can feel like the ultimate revenge, punishing dissatisfactory experiences with public shaming, eroded local rankings, and attendant revenue loss. Some business owners become so worried about negative reviews, they head to fora asking if there …

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The Ultimate List: 57 Online Local Business Directories

What is a business directory? A business directory is an online list of businesses within a particular niche, location, or category. One way local businesses can get found by online searchers is through inclusion in business directories. Today, Google is inserting itself between consumer and local business websites much more often. You need look no …

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Yelp is Screwing Over Restaurants By Quietly Replacing Their Phone Numbers

This article is part of an investigation with Underunderstood, a podcast that explores stories the internet missed. You can subscribe to Underunderstood on Apple Podcasts, Spotify, or wherever you listen to podcasts. A few months ago, I opened the Yelp app, typed in the name of my favorite sushi restaurant, and clicked on the phone …

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How to Generate More Traffic with Google’s New Features

You’re probably already familiar with Google My Business. If you aren’t, as a quick recap, Google My Business is a simple way to claim your office address or storefront on Google. That way, when someone searches for your business, you’ll show up on the right side of a Google search like the image above. Or better …

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Review counts matter more to local business revenue than star ratings, according to study – Search Engine Land

Reviews matter; that’s well established. What’s not quite as clear is the relationship between reviews, star ratings and revenue, although there have been several academic studies on this. Now, small business SaaS provider Womply has released a large-scale study showing a strong connection between reputation management and revenue across multiple industries.   More than 200K …

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