Above The Fold

Above The Fold – The area of the webpage that can be viewed without the user scrolling down. The digital fold was considered the fixed area of the screen before a user scrolled down. The area directly accessible from you screen without...

Ad Blocking

Ad blocking or ad filtering is a type of software that can remove or alter advertising content from a webpage, website, or a mobile app. Ad blockers are available for a range of computer platforms, including desktop and laptop computers, tablet computers and...

Ad Extensions

Ad extensions are additional pieces of information that can be added to Google Adwords ads, including reviews, address, pricing, callouts, app downloads, site links, and...

Ad Network

Ad Network – A grouping of websites or digital properties (like apps) where ads can appear. For example, Google has 2 ad networks: the search network (text ads that appear in search results) and the display network (image ads that appear on millions of websites...

AdSense

Adsense is a program run by Google that allows publishers in the Google Network of content sites to serve automatic text, image, video, or interactive media advertisements, that are targeted to site content and audience. These advertisements are administered, sorted,...

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