Content Marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. Content Marketing is often used by businesses in order to:

* Attract attention and generate leads
* Expand their customer base
* Generate or increase online sales
* Increase brand awareness or credibility
* Engage an online community of users

Content Marketing attracts prospects and transforms prospects into customers by creating and sharing valuable free content. Content marketing helps companies create sustainable brand loyalty, provides valuable information to consumers, and creates a willingness to purchase products from the company in the future. This relatively new form of marketing does not involve direct sales. Instead, it builds trust and rapport with the audience
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