Alexa (Amazon Alexa) – Amazon’s home assistant device that uses voice commands to do various things like: play music, answer questions, give weather updates, and more. Voice search is becoming more interesting to the SEO industry as more people use devices like Alexa in place of computers for searches.

Alexa Traffic Rank is a key metric published from Alexa Internet analytics is the Alexa Traffic Rank also simply known as Alexa Rank. It is also referred to as Global Rank by Alexa Internet and is designed to be an estimate of a website’s popularity.

As of May 2018 Alexa Internet’s tooltip for Global Rank says the rank is calculated from a combination of daily visitors and page views on a website over a 3-month period.