Analytics is the discovery, interpretation, and communication of meaningful patterns in data and applying those patterns towards effective decision making. In other words, analytics can be understood as the connective tissue between data and effective decision making, within an organisation. Especially valuable in areas rich with recorded information, analytics relies on the simultaneous application of statistics, computer programming and operations research to quantify performance.
The anchor text, link label, link text, or link title is the visible, clickable text in a hyperlink. The words contained in the anchor text can determine the ranking that the page will receive by search engines. Since 1998, some web browsers have added the ability to show a tooltip for a hyperlink before it is selected. Not all links have anchor texts because it may be obvious where the link will lead due to the context in which it is used. Anchor texts normally remain below 60 characters. Different browsers will display anchor texts differently. Usually, web search engines analyze anchor text from hyperlinks on web pages. Other services apply the basic principles of anchor text analysis as well. For instance, academic search engines may use citation context to classify academic articles, and anchor text from documents linked in mind maps may be used too.