Every SEO seems to have their own metrics for keyword research. Some look only at volume, while others look at keyword difficulty.

It’s critical to know exactly what each of these metrics means to be able to prioritize which keywords you really should go after. This is often the critical difference between a successful SEO campaign and a waste of your hard-earned money.

In this video, we will be explaining in detail what each of the keyword metrics really means, and why it’s important to know the separate On-Page & Off-Page keyword difficulty metrics to help you choose the right keywords to target for your website.

Wait till the end of the video to know about CTR Scope, a metric that a lot of SEOs out there are not looking at but is becoming increasingly critical every single year.

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