Rod Gardner SEO Expert & Specialist Consultant in London

When you hire one of the best SEO Consultants in London you can expect amazing results.

Would you like help growing your websites organic search ranking?

I’m an experienced SEO specialist based in London, UK available to work with you on a freelance or retainer basis.

20 Years of SEO Consulting

SEO Services for Startups & SME's

Google Top 10 SEO Consultants

London's Best Local SEO Services Provider

London has a population which embraces new technology and fresh ideas across the board, which is brilliant for business in general. Every business owner wants to rank high on search engines such as Google. Working with an expert in search engine optimisation is an efficient way to ensure your SEO goals and methods are up to date and effective.

I’m your local seo specialist (search for me, Google expert London) providing affordable SEO services to small business in Old Street, Shoreditch, Canary Wharf, Canada Water, Harley Street, Baker Street, Covent Garden, Soho, Marylebone Village, Hyde Park, Acton, Bayswater, Paddington, Holborn,
Ladbroke Grove, Notting Hill, Holland Park, Mayfair, Knightsbridge, Shepherds Bush, Westminster, Camden, Greenwich, Hackney, Hammersmith and Fulham, Islington, Kensington and Chelsea, Kingston upon Thames, Richmond upon Thames
and many more areas!

Google has 92.42% of the search engine market share worldwide
90% of searches made on desktops are done via Google.
35% of product searches start on Google
93% of people start their online experience with a search engine

61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority

If you thinking seriously about your business then it’s about time to invest in Search Engine Optimisation (SEO)

Organic SEO Specialist With 20 Years Experience

I work with local business owners in the area who want to build a solid online presence that will help them generate more leads and sales.

Keeping up with the changing landscape of SEO can be time-consuming and confusing, but if you’re not adhering to the latest ‘best practice’, your hard work could do more harm than good – which is why we keep on top of it for you.

If you’re like most small business owners, you’re probably really busy and haven’t had much time to figure out how to effectively market your business online …

In fact, you may have NO idea actually where to start – and that’s OK.

One thing remains true: Most consumers today are going online first to find local businesses. If your online presence is non-existent or insufficient, you are literally missing out on hot potential leads who need what you have to offer.

In order to improve your online visibility, brand awareness, and lead generation, then you should strongly consider hiring an SEO consultant to help you.

In the real world, if you are planning to do marketing for a product or service your looking for potential, and ideally, regular buyers. You just can’t ignore Search Engine Optimisation (regardless of if your business is global or local). 

Trying to build a solid online presence can be time-consuming and difficult if you don’t have the skills, knowledge, or time to do so effectively.

Contact me if you have any questions or would like professional help with ensuring that your company starts off on the right track,

I have a special offer available to limited companies in the area right now on my Online Marketing services.


We will do a comprehensive review of over 50 key factors that influence the effectiveness of your website and Internet presence.

Technical SEO

Optimising your website for search engines access, crawling, interpreting and indexing your website.

Digital PR

Includes professional copywriting and distributing your press release to Tier 1 News Channels + up to 500 different media outlets.

Competitor Analysis

Assessment of the strengths and weaknesses of current and potential competitors to identify opportunities and threats.

Content Marketing

Meeting the demand for original content campaigns. B2B specialist. Financial services expert. Market-focused.

e-Commerce SEO

Ecommerce Search Engine Optimization and SEO Services will help move your website to the top of the search results.

I Know How To Rank Higher On Google!

Google & search is an ever-evolving field & I bring more than two decades of experience in the search engine marketing industry to the table.

As an experienced SEO consultant I know what it takes to help you achieve top rankings in Google, increase organic traffic, and get better conversions.

Every SEO campaign is unique. In order to meet your specific needs, I will utilise a range of specialised SEO strategies.

I will work in partnership with you to create a tailored SEO strategy. Together we build campaigns from the ground up with your business objectives at the forefront.

SEO is not a “set and forget” activity, that’s why I work in partnership with your business to provide continual, long term return on investment.

Transparent Pricing

All SEO plans are flexible and can be tailored specific to your requirements. The ultimate goal is to grow your business online by ranking your website on the 1st page in Google and generate the highest possible revenue.


Most frequent questions and answers

SEO or Search Engine Optimisation is the name given to activity that attempts to improve search engine rankings.

In short search engine optimisation or SEO means to get your business’s website onto the first results page of major search engines such as Google.

In search results Google™ displays links to pages it considers relevant and authoritative. Authority is mostly measured by analysing the number and quality of links from other web pages.

SEO Consultants are the search engine optimisation specialists that define the strategies, techniques and tactics needed to set up the best SEO Campaign for your business.

SEO or Search Engine Optimisation for a website is the name given to activity that attempts to improve search engine rankings.

In search results Google™ displays links to pages it considers relevant and authoritative.

Advanced SEO is simply any set of SEO techniques that require some degree of expert knowledge.

Advanced SEO is simply any set of SEO techniques that require some degree of expert knowledge.

SEO is a measurable, repeatable process that is used to send signals to search engines that your pages are worth showing in Google’s index.

Depending on the the competition, SEO can take a while to rank on Google. According to multiple sources, the average time for websites to rank on Google through optimization (SEO) techniques is about three to six months.

SEO is an ongoing process and not a onetime event. It is a process because the market, the competition, and the companies that set the rules (search engines) are constantly changing and evolving.

ROI Focused SEO Services That Get Results

My agency (Amplify Growth Lab) invests time and money to develop and test efficient, active and proactive SEO strategies. With over 19 years of experience in this field we have a clear understanding on how the Google algorithm works. We are able to always obtain and maintain our customer’s websites on the first page on Google no matter what happens. 

Search Engine Optimisation is the only proven way to deliver higher levels of relevant organic search engine traffic. As one of London’s leading SEO Consultants I know what it takes to get businesses like yours ranking ahead of the competition. With 19 years’ experience, at Amplify we work in line with Google’s complex search algorithms, utilising proven, ethical SEO techniques to rank your website successfully for the keywords that matter.

We make it personal. We pride ourselves on completely transparent SEO services, delivered by an honest and approachable team of experts.


The first step towards successfully helping your business integrate into the digital age, to maximize opportunities and success, is to understand the source of your resistance and hesitation.

So let’s take a look at some of the main reasons why some small business owners are still reluctant to fully utilize the power of the Internet.

I don’t have enough money

Often the first and most common reason given by business owners who are resistant to developing an online presence, “I don’t have enough money” can be quite relevant, especially when they consider that business is hurting for the owner at the moment.

These concerns are entirely misplaced, and it’s important to reflect upon two significant ideas.

First, digital marketing and website development were much more expensive years ago, probably when owners first inquired about integrating their business online. This one isn’t a misplaced fear or a bad dream—web development really did cost quite a bit more in the past. If this is one of the main reasons why you haven’t embraced the Internet for your business then you need to understand that web development and online marketing aren’t nearly as expensive as they once were.

The other idea that should be noted is that most business will see an increase in customers and transactions as a result of their online marketing, which means having an effective social media presence for your business isn’t really a cost for your business, it’s an investment in your business.

Having a profesional SEO strategy that effectively markets your products and services to interested people online, can dramatically increase the amount of customers you have coming into your business.

Your website is like a sales person who is working around the clock to get you more leads and customers. But unless you promote your website through SEO, nobody is going to be able to find your website.

That initial investment into an effective SEO strategy, could end up bringing you customers for many years to come.

I don’t understand how SEO will work for me

One of the major reasons why some business owners are reluctant to develop an effective SEO strategy for their business is they just don’t understand how it all works.

How does someone find their website online? How can they increase their rankings on Google? How do they out rank their competitors for keywords that they’re targeting?

For people who aren’t tech savvy, the thought of having an SEO strategy implemented for their business can be pretty daunting.

The thing is, you don’t need to know how it all works. You don’t need to know all the technical details of SEO in order for your website to rank high in the search engines.

All you need is someone who understands all aspects of SEO, and can bring you customers through your website.

As the business owner, you should be focused on running the business, while you leave the “tech” and “web” stuff to a professional.

I’ll just do it myself

Another common objection small business owners have about getting effective SEO done for their business is they don’t want to hire a professional to do it. Instead, they want to try and do it themselves.

This might be fine if you’ve already got a website that is producing great results for you, and you just need to tweak a few things here and there.

But if you want a professional SEO strategy built for your business that is actually designed to attract online visitors, and then convert those visitors into customers, then you need to hire a professional.

There’s no point wasting your time on something that might not even produce any results. Hire a professional, and get the job done right.

We already have a website

Some small business owners are reluctant to get a professional SEO strategy built for their business because they’ve already got social media accounts created.

Just because they’re posting on social media or they have some details on their profiles, they think that’s enough online marketing to get customers coming through their doors.

If you’re on social media, but you don’t have an effective SEO strategy as well, then you’re missing out on a massive opportunity to convert more visitors into customers.

It’s not that SEO should replace what you’re doing on social media, but they should complement each other. If you already have a following on social media, then you should be taking advantage of that by also getting your website ranked high on search engines where people are actually searching for what you have to offer.

Our customers don't use the internet to find us

Another key objection a lot of small business owners have when it comes to developing SEO for their business is they think their consumers aren’t searching for them online.

They think that the Internet doesn’t influence their prospects and customers, and they don’t see the need to invest into online marketing.

The reality is over 90% of consumers will search online for a local business before they even think about calling them or visiting them.

Regardless of how things have worked in the past or how they’re working currently, the fact of the matter is almost everybody is searching online for a local business before they do anything else.

And if you’re ignoring this fact, then you’re also ignoring all the potential customers you’re missing out on right now.

I don’t have time to manage the SEO process

A major reason why some small business owners object to getting a professional SEO developed for their website is because they don’t want to take the time to manage the process.

If you’re holding off for the same reason, then you should realize that you don’t have to manage SEO yourself, and the longer you hold off, the further ahead your competitors get.

You’ve already got enough on your plate with your business, and the last thing you want to do is learn about SEO and monitor it all the time. What you should be doing instead is hiring SEO professionals who know exactly what they’re doing.

Leave it to the pros to actively manage and improve your rankings, while you focus on the primary aspects of your business.

We already tried SEO, and it did nothing for us

If you’ve already tried SEO for your business, but you’re not really seeing any results from it, then it might be time to get the pros in.

A lot of business owners have tried SEO once or twice, either by doing it themselves or hiring someone they know. They might have seen some results, but overall it might have been pretty disappointing.

If this has happened to you in the past, what you need to understand is that SEO is an ongoing process. Effective SEO is always changing, and you need to stay on top of the process in order to see consistent results from it.

What you need to do is stay up-to-date on the latest best practices and be constantly updating your online presence. Or hire a professional SEO company to take care of it all for you.

We see great results from PPC, TV, newspaper, and radio advertisements

Some small business owners seem to think that because they see great results from their existing marketing they don’t need to invest in SEO as well.

After all, if you’re getting a consistent stream of customers through newspaper ads, or radio ads, then why would you need to look into having your website rank high on Google?

The thing is, it’s not about SEO or any other aspect of online marketing replacing what you’re currently doing. It’s about SEO complementing your current marketing, and adding to the results you see now.

SEO allows your potential customers to find you easier online, and they’re searching for you right now. The easier it is for them to find your business online, the easier it is for them to get more information about what you have to offer before they contact you.

It’s also important to note that online advertising and an online presence will attract many additional customers who don’t read the newspaper, listen to the radio, or watch the TV station on which you’re advertising.

That means you can see much greater success by adding Internet marketing to your current business, rather than replacing what you’re currently doing.

We don't sell anything online

One of the most common reasons small business owners think they don’t need SEO is because they think their business isn’t suitable for selling products or services online.

That might be the case with businesses like restaurants, mechanics or plumbers, where the business is location-dependent, but even then, these businesses could benefit massively from an effective SEO strategy that promotes their business online.

A lot of times having an effective SEO strategy for your business isn’t just about selling things on your website; it’s also about promoting your business and getting people to email you, call you, or walk through your doors.

SEO is another piece of the marketing puzzle that helps to get your business in front of people who are interested in what you have to offer.

Not all sales will occur online, but most of them start there.

Whether a potential customer is looking for business hours, a phone number, pricing figures, and/or general information relating to your company, there’s an excellent chance that the first part of the sale—considering a specific company for a transaction—will be initiated online. Of course, the best part of this initial component of the sale is that it will be completed automatically, without any required effort from you.

We just don’t think we’re interested right now

Having an effective search engine strategy that promotes your business online is crucial for your success, but a lot of people still don’t think they need to do SEO for their business.

They just don’t see the value SEO can provide to their business, and just don’t get how much it can help their business to get more leads and customers online.

They don’t get that the first thing most people do is search online for a business’ website to find out more about them, and to find out how they can contact them.

If your business doesn’t have an effective SEO strategy, then you’re letting a lot of potential customers slip through your hands, and into the hands of your competitors.


So as you can see there are quite a few reasons why some small business owners are still reluctant to have an effective SEO strategy built for their business, but in most cases investing in professional SEO is going to bring in more customers, more traffic, and more business than if you continue to ignore the Internet.

Your SEO strategy and any form of internet marketing isn’t going to replace anything you’re currently doing, and it’s not going to significantly add to the amount of work you’re doing now.

Once you have an effective SEO strategy in place, it will be like your own sales team, working around the clock to promote your business.

And you will be able to reap the benefits for many years to come.

So if you’re interested in getting a professional, effective SEO strategy built for your business, then contact us today.

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