If you are running a small or medium-sized business then our this post “reasons to hire an SEO Consultant”, is especially for you. Have you ever asked yourself, how many of your target audience know the name of the products or services that you are offering? Do your competitors know about your existence in the… Continue Reading Why should you hire an SEO Consultant for your business?
Professional SEO Consultants offering SEO Consultancy Services across London & the UK
Give your website the competitive edge it needs with SEO consulting services from Rod Gardner. With over 20 years of experience in helping companies grow on Google, as one of the UK’s leading SEO consultants I know what it takes to help you achieve top rankings, increased traffic, and more conversions.
Our SEO consulting services include
Our SEO consultancy services include everything you need to gain a better understanding of where you are currently, where you need to go, and how we can get there. Below is a list of what our SEO consultants can provide, depending on your goals.
How our SEO consultants can help
A successful SEO campaign can boost your company’s reputation and increase conversions.
Google the world’s most popular search engine, is an excellent way to get potential customers to come to your website naturally.
Our SEO consultants will tell you whether your website is ready for high search ranking optimization or not. Before we take any steps to optimise your site, we will:
- Check your site data
- See how your site converts
- Get familiar with content quality
- Assess your SEO strategy
- Understand your business
Why should you hire an SEO Consultant for your business?
According to research, 89% of marketers say SEO makes their business successful and SEO professionals help them to do so.
SEO is an ever-changing field and one needs to regularly check the updations in it. And only an experienced SEO consultant can note and apply the changes in his/her strategy. According to a leading SEO company Moz, Google updates its algorithms several times a day. To track the changes in these algorithms is a bit difficult for the marketing executive and for this reason companies are hiring SEO consultants who can focus on the changes and implement it as per the requirement.
Knowledge and Expertise
To optimize the structure of your site and to apply several codes when required you will need someone who is proficient in SEO and has the thorough knowledge and experience of this field. An SEO Consultant will perform research and analyze it as per your website’s performance and while performing certain SEO tasks, you will need advanced keyword research that will let you know what your target audience is looking for and where you can get more traffic. Performing advanced keyword research needs a deep knowledge of several tools that are used for it. With the help of advanced keyword research, an experienced SEO consultant can analyze your competitor’s strategy to find out what they are working on. Also, an SEO consultant can advise you for content marketing and can develop a search engine friendly strategy for you.
Avoid Expensive Mistakes
A single mistake in SEO practices may cause a huge loss to your business and you will never identify that mistake. For example, you have done SEO and used your primary keyword more than the set limits or you have used the focus keyword in naming the images, these practices might not seem a mistake to you but these come under the category of Black Hat SEO which is not acceptable by Google and other search engines. Its consequences are major, Google may penalize your website or blacklist it. This will affect the traffic on your website and you may see a reduced number of sales leads.
SEO Is Your Best Representation of the Voice of Your Customer
The insights that SEO data gives marketers in terms of understanding intent, behavioral, and buying patterns has never been so important.
At a time when consumers are making both rational and irrational decisions based on emotion and the formation of new habits, it is essential to make sure you have technology and systems in place to identify and action “in the moment.”
Search data is valuable not just to the SEO team, but for marketing, product, and PR teams who are all looking to understand new types of customer journeys and what drives people on their journey.
Detailed SEO Audit
Fast-paced growth in the digital world puts a lot of pressure on business owners and marketers. You need to regularly audit a website for discrepancies and optimize it to improve search rankings.
Frequent search algorithm changes and new SEO strategies make search engine optimization a continually moving target. One that can be difficult to hit. We will dig deep into your website to find search engine optimization opportunities and areas for refinement.
Our SEO audits cover all aspects of what is best for SEO, including on-page optimizations, content, off-site optimization, HTML markup, backlinks, site structure, and more.
There is a good possibility that you could be using damaging links that prevent your website from getting top rankings. You need special SEO tools to identify them. Our expert SEO consultants will check thoroughly to find what is working, what is not, and where to make the changes.
Keyword Research & Planning
What do real customers search for? It seems like a straightforward question, but once you start digging into research and data, things become muddled.
A word or phrase might be searched for often, yet that fact alone doesn’t mean those are your customers.
When you also factor in voice search and intent, it makes the entire keyword research process even more complicated.To help develop a plan for attaining top rankings and driving more search engine traffic, our consultants conduct in-depth keyword research to determine what keywords would make the most sense to rank for.
Our main focus is on how to get customers to your website, which is done by knowing how to draw them in with the right keywords, questions, and content.
Rod Gardner has over 20 years of experience in developing effective SEO strategies and implementing them hands on. As part of our SEO consulting services, we will work with you on adopting best practices for implementation, developing guides and resources for educating the rest of your team, and providing suggestions with background on why you should consider them. Our goal is to empower you and your team to take SEO best practices into consideration when adding anything new to your site.
If SEO is important to you, chances are it is important to your competition. We dive deep into what your top competitors are doing well with SEO, what they are not doing, and how to best leverage this information for your site.
As the shift to digital accelerates, the online landscape becomes increasingly more competitive.
With new content being published every second, organizations must understand who is outranking them for the topics they want to own in dynamic SERPs.
Understanding share of voice helps marketers increase SEO authority by identifying sites that can help the brand reach the target audience with paid ads or other partnership opportunities such as co-authorship or backlinking.
We will look into their on-page optimization tactics, what keywords they are targeting, the content strategy of the site, and backlink strategy. Through my research, our goal will be to backward engineer what your competition is doing and discover opportunities to rank your site better.
High Quality Link Building
We will research unique and relevant link building opportunities for your site. As ethical SEO consultants we strive for quality backlinks, not massive quantities of low-quality links.
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