This story is amazing, Josh was not a London SEO Consultant.

In fact, he was just an everyday guy, a newbie to SEO marketing.

Yet, he became a top SEO expert overnight.

How, with just one incredible web page, that’s how.

Following Josh’s overnight SEO success.

I decided to use the valuable information I learned to rank my own site at the top of Google.

SEO Consultant London

I did this in the growth hacking niche. I am an SEO specialist and Google did not see me before this as a growth hacker.

growth hacker services

So, how exactly did Josh manage this awesome feat of SEO success overnight?

#STEP 1: Josh Refined His Target Audience

Great for Josh, his target audience was SEO newbies, just like him!

Newbies to SEO that were intrigued but didn’t know where to start.

Even for all the London SEO experts and specialists, Josh approached.

He found that SEO can be quite the rabbit hole, so he went about doing it himself.

Searching Google for free SEO tools that would help him get started with his website promotion.

Because Josh targeted an audience like him, he was able to spot that the resources he needed were not available (then).

So, STEP 1 is simply to understand exactly what your target audience wants.

Psychographic Data

It can be daunting, finding your target audience and figuring out what they want.

If like Josh you share the same interests as your target audience, its essential to spend some time researching what your audience wants.

Its sometimes easier to spot what your audience wants than what they’re not getting.

Josh spent time taking a closer look at what his target audience wants.

Here are some tips to help you define your target market.

  1. Look at your current customer base.
  2. Check out your competition.
  3. Analyse your product/service.
  4. Choose specific demographics to target.
  5. Consider the psychographics of your target.
  6. Evaluate your decision.

Josh figured out Psychographic data about his target audience such as age, gender, geolocation, and education.

Josh also discovered what they are most interested in, their goals and what matters most to them.

Combining all this data makes it easier to make better decisions about SEO.

It also means you engage the audience with the best SEO content.

Josh knew that when refining his target audience, to be as specific as possible.

Developing buyer personas also helped Josh to get deeper into who his audience is.

Josh worked out that newbies interested in learning about SEO could have a variety of backgrounds.

For example:

  • Some might be aiming to become SEO experts.
  • They could be looking for information on how to promote their personal or business website.
  • They may also want to know how to use SEO on their own site but unlikely to offer their newfound skills to others.
  • Are likely to be small business owners, freelancers or perhaps people building a hobby website.

For Josh to learn more about who they might be, he did some research on the people most likely to become self-employed or to start a business.

UK entrepreneurs are bracing for brexit – Eighteen months on from the Brexit vote, the UK remains a strong pillar for innovation in the EU.

Despite uncertainty about what a breakup may look like, startups are successfully raising capital and a large majority plan to hire.

They are, however, concerned about access to talent, cybersecurity and international trade.

London SEO Consultant

Start-ups in the UK are buoyant which told Josh that many people looking for SEO advice would be doing it in-house.

Josh realised he needed to provide easily digestible content and tips about convenient, time-saving tools.

Another thing that Josh noted is the education level of start-up talent with a degree or equivalent.

With this in mind, he knew that his audience was more likely to be well-educated.

Josh also worked out that he needed to provide accessible content to people who disabled.

Researching your target audience can bring great gains.

After all, you cannot please everyone.

#STEP 2: Josh Produced Quality Content

Your passion and knowledge about a particular subject will allow you to create rich content for marketing purposes.

You can establish an expert status by brainstorming for ideas for content creation and turning those ideas into blog or article topics.

Regardless of your niche and your market, expert content creation is one key factor to building and maintaining a successful business.

Marketers understand the importance of evaluating campaigns for both brand impact and tangible performance goals.

Most SEO consultants will tell you that pumping out blogs three times a week is the best way to improve your ranking.

It gives you more chance to get backlinks, and helps you use keywords, right? Well, yes.

But, pumping out content for the sake of it isn’t going to help anyone.

What Josh did instead, was put all his time and effort into one ultimate piece of content.

Josh sent out over 100 emails to SEO experts and bloggers for tips and asked them for the three essential SEO tools.

He received 50 replies, and instantly had the most authoritative information on SEO tools.

What he created was an essential resource, not just a fluff piece.

Content is one of the best tools at your disposal for boosting SEO efforts, encouraging backlinks, and gaining organic attention online.

However, releasing random and poorly-targeted articles and test is never going to provide you with the best outcomes.

Considering that, there is some advice in this article that should assist business owners and web marketers to increase their results and ensure the content they publish meets the grade.

None of this information is particularly complicated, and so all reader should manage to benefit from the tips and tricks below.

Create share-worthy content

Firstly, make sure the content you create is worthy of sharing..

Create content that engages the reader and provide them with information they might have overlooked in the past.

Do your keyword research

Keyword research is a foundation of SEO.

You align your pages to target the keywords that people are searching for to provide the most relevant information & get traffic from those searches.

Many sites use keywords to map their current pages, but never really use it to create additional or ongoing content ideas.

The key, though, is to look beyond just the actual keyword and think about the question & intent behind the keyword.

That way you can build content that answers the question in a unique but relevant way.

Content that is built around keywords you know people are searching for prequalifies the idea.

Keyword Strategy

Although establishing the correct personas and competitors are important, they arguably don’t have the same impact that keyword strategy will have on your SEO campaign.

Keyword Strategy, Not Keyword Research.

Let’s establish the difference between these two things; it’s subtle but important.

Keyword research can be restrictive if you only think of it in terms of identifying keyword opportunities and mapping those opportunities to target landing pages.

 

A keyword strategy is inherently more expansive:

A keyword strategy incorporates keyword research but then elevates it by mapping out user intent, seasonal search trends, longtail opportunities.

How Do I Develop A Keyword Strategy?

Harvest

Your keyword research begins by harvesting all the keywords you and your competitors are ranking for, or could be ranking for.

You can use tools like Search Console, AdWords Keyword Planner, SEMRush and SearchMetrics to help you.

Using a number of different data sources for the keyword harvest will create duplicates, so make sure you filter those out.

These tools are also likely to pull through irrelevant keywords, so try and remove as many of those as possible.

You’ll then want to run through this list and assign a priority level to each keyword – low, medium or high.

When you’re doing this, don’t just consider search volume and instead think about the commerciality of the keyword.

If you know a particular brand converts very well in your niche, then it should be considered a higher priority than a different brand with more search volume that doesn’t sell.

The next stage is to map out a target landing page and a position in the buying cycle against this sanitised keyword list.

The landing page can potentially be pulled from Search Console if it’s a keyword your site is already ranking for, but you might have to assign it manually.

An IF / OR formula in Excel can be used to automate the process of classifying a keyword against a particular part of the buying cycle (awareness, consideration, decision), but you might also need to do this yourself.

Strategise

  • Attack – Keyword group/s where you don’t currently have visibility that you want to expand into quickly.
  • Defend – Keyword group/s where you do have visibility that you don’t want to lose as you ‘attack’ new areas.
  • Future Opportunity – Keyword group/s where you don’t currently have visibility that you want to expand into once you have improved the authority and technical setup of your website.
  • Longtail Opportunity – Research based keywords that are unlikely to drive significant traffic in isolation, but combined make up a significant portion of your search landscape.

By using the ‘Competition’ metric from SEMrush and a number of other considerations (SERP features, level of competition, search volume), you can assign each keyword a label defining where it will sit in your broader SEO strategy.

Seasonal Search Volume.

Using the sanitised keyword list you now have, you can use the monthly search volume export option in Google AdWords to pull through volume for these keywords on a month by month basis.

If you’ve mapped the keywords against a specific landing page, you can then group the keywords into a structure that follows the category and subcategory hierarchy of your website.

Apply conditional formatting in Excel or Google Sheets, and you should be presented with a chart that clearly shows how search volume fluctuates across each month for the target categories and subcategories on your website.

This will make it a lot easier to focus activity on specific areas of your website during key seasonal trading periods.

What do I do with this Keyword Strategy?

If you’ve been able to replicate some of the steps outlined here, you should have a working document that will allow you to target specific keywords and keyword groups based on how much of an opportunity they represent – both in terms of ranking and revenue.

 

You will also be able to action specific tasks to specific keywords based on their classification.

For example, if you have a ‘longtail opportunity’ keyword it’s likely to be a question-based search query that could be targeted as part of an editorial strategy.

If it’s an ‘attack’ keyword, you can go about optimising the on-page content for the target landing page, improving internal linking and diverting more external authority to that page.

Lastly, you will have a clear roadmap showing seasonal trends that will dictate at what times of year it becomes a higher priority for you to be visible for a specific set of keywords.

Make natural use of your keywords

The last thing any business owners or marketers want to do is fill their content with too many keywords.

Like it or not, search engines don’t like that practice, and so it could work against your site.

Instead, you should attempt to use a few carefully researched keywords naturally within the content.

If you can keep the text on-subject, it is easy to mention the same keywords a few times.

Ideally, you should aim for a density of between 1% and 3% to ensure you rank in the best positions without spamming and ruining the flow of your content.

You should notice a vast improvement in the number of shares and the effectiveness of your keyword usage when you implement the advice from this post.

Engaging content is one of the best ways to gain attention, build brand familiarity, and boost your conversion rates this year.

So, do not make the mistake of ignoring the recommendations you received today.

Alright, before we get started, we need to define what quality content actually is.

You might think that quality content simply means being grammatically correct and having accurate information,.

There are actually several different elements to creating quality content.

Let’s take a look at the elements of quality content:

  • Interesting – Even the most useful content needs to be presented in an interesting way. Content that is boring isn’t going to be read to the end, nor is it going to encourage readers to view any of your other content.
  • Entertaining – Not all content has to be extremely entertaining, but if it’s not useful, it should at least be funny or exciting.
  • Useful – Unless your content is really interesting or entertaining in some way, it needs to be useful. Useful content like tutorials and educational material is quite popular both with readers and with search engines.
  • Well Researched – Your content needs to be well researched, ideally from multiple sources.
  • Factually Accurate – Obviously, your content must be factually accurate. If your site gets the reputation for distributing false information, people won’t come back.
  • Grammatically Correct – Not only should your content be grammatically correct for readers, but also for search engines. Google can tell if your content is grammatically correct, so it’s more important than ever to ensure your spelling, grammar, and punctuation are all correct.
  • Long form – Unfortunately, these days, Google wants long content. This change basically came about to combat all those spammy websites that were putting up 150 to 300-word articles that were very basic and didn’t really offer anything of value other than repeating keywords often for search engine rankings. These days, Google likes to see articles that are at least 1,000 words, and up to 3,000. There’s one way to avoid writing long content, and that leads us to the last element of great content.
  • Mixed Media – Having other media is not only great for your visitors, but Google loves it, too. You do need to have some written content on your site, but having other forms of media is great for Google, great for visitors, and great for you!

Now that we have a basic idea of the type of content we should be creating, we’re going to look at some ways to make content creation much easier.

Easy Ways to Write Content

Written content is still an important part of the overall content creation process.

Quotes

Collections of quotes on particular topics are one easy way to create content.

You can add some unique content to them by writing your take on the topic.

For example, if you create a list of motivational quotes for entrepreneurs, you can let people know your personal favorite quotes and why you like each one.

Roundups

Roundups are a very popular type of blog post these days.

Readers love them because they get to discover a lot of information about a single topic in one place.

Content creators love them because they don’t really have to write a lot of original content themselves.

In case you haven’t seen roundup posts, the basic process of creating one is something like this:

Pick a topic.

Find several different pieces of content online that fit the topic.

It could be articles, videos, audio, or images, but ideally, they should all be the same type of media.

A good number for most purposes is between 5 and 20 items.

Create an article that links to each item, along with a description of each.

Your description of each link is the unique content that will attract search engine traffic and make your article interesting to readers.

Roundup posts do still require quite a bit of work to create, but they don’t require the same level of in-depth research.

Interviews

Interviews are great content, because you only have to write some questions, and the person you’re interviewing does most of the work.

You just email the questions to your subject, and they email you their answers back.

You can interview pretty much anyone who knows anything about your topic.

Ideally, you want to interview someone who is fairly well known in your industry and has a following on social media.

Guest Posts

Guest posts are a great way to get free content written for you, but it’s tricky to find people to do guest posts unless you have a relatively popular website.

People generally want to write guest posts when they believe it will get them more traffic.

n this case, you’ll have to convince people that a guest post on your site will be beneficial to them in some way.

Perhaps it will be because you do have significant traffic or social media followers, or it might be because your site has a high domain authority or page authority.

Just make sure they understand there is value in writing for your site.

Other Forms of Media

Google loves to see all types of media on websites because people like to consume content in all different forms.

Now that fast internet is available in most areas of the world, content like pictures and videos has become much more popular.

Sites like YouTube and Pinterest are regularly among the highest traffic websites.

People love these forms of media, often more so than written content.

While you do still need to have written content on your site for SEO purposes, having other types of media also gives you a nice boost.

Let’s take a look at some of the different types of media you can add to your website as to attract visitors who love alternate forms of media.

Slideshows

Slideshows have become incredibly popular these days, with a lot of major sites using them.

Because they focus so heavily on images, there is very little writing involved.

All you have to do is write a very short blurb of content to go along with each image, or a caption or short description.

Content creation doesn’t get much easier than slideshows!

When you create a slideshow, make sure you have a specific format to follow. For example:

  • Top 10 Antioxidant-Rich Foods
  • 15 Places To Visit Before You Die
  • 25 Actors Who Died Too Young

Then you just need to write a short paragraph describing each slide.

For example, in the “15 Places To Visit Before You Die” slideshow.

You would describe the location, and tell people exactly why that location is one of those must-visit places.

Video Roundups

Like roundups of written content, video roundups will save you a lot of time.

All you have to do is find a few videos on YouTube that fit in with a single topic and embed them into a single blog post or web page.

Write a commentary on each one.(Don’t just link to the videos, because you want the traffic to stay on your site.).

Your commentary could be your own description or thoughts on the content of the videos, or perhaps even an opposing viewpoint to the one presented.

Since videos take time to watch, its best to keep video roundups to a maximum of 10 videos per roundup, with 3-5 being the ideal number for most purposes.

Videos with Commentary

You can also make use of a single video by offering more in-depth commentary.

Because there is a video, you don’t need to write 1,000+ words like you would in text-only articles.

Podcast Roundups

Podcast roundups can be great content if you can find a topic that fits with the theme of your site.

Infographics

They aren’t quite as popular as they were when they first became popular.

Infographics are still a great way to present information on a topic without a lot of writing.

And in a way people can easily digest and understand.

They are also great for attracting traffic via Pinterest.

#STEP 3: Josh Used The Right Keywords

A great piece of content was just the start.

Josh knew that SEO still relied on very particular keywords. In his case ‘link building tools’.

That was his primary keyword, and he now ranks right at the top of Google for this term.

Not only that, but Josh understood the importance of ‘long-tail’ keywords.

Longtail keywords are all similar and related terms.

Finding the right keywords to use can take a lot of work, but it’s worth it if you want your content to rank highly.

If you want to work out which keywords to use, you have to do some keyword research. You might already have a primary keyword in mind, but you can dig deeper to find more.

Use useful keyword research tools

Keyword research is a foundation of SEO.

You align your pages to target the keywords that people are searching for to provide the most relevant information & get traffic from those searches.

Many sites use keywords to map their current pages, but never really use it to create additional or ongoing content ideas.

The key, though, is to look beyond just the actual keyword and think about the question & intent behind the keyword.

That way you can build content that answers the question in a unique but relevant way.

Content that is built around keywords you know people are searching for prequalifies the idea.

You know the demand is there – you just have to provide the content. Here are the tools I use to mine for content ideas.

Aside – you’ll note that I deliberately left out Keyword Planner.

It’s a tool that is essential for traditional keyword research but can be misleading when used for the researching content ideas.

Bring it in once you have identified solid ideas and want to prioritize based on volume.

Google Suggest

This tool is otherwise known as “go to Google, type – and don’t hit enter.”

As you start typing different target keywords, Google will give you a list of the most common stems/variations.

It can be tedious to manually sort through all the stems, so I’ll cover another tool that will pull all the stems automatically.

The best way to use Google Suggest directly in Google is to add question terms & wildcards and then look directly at the search results for opportunities.

Question Terms: Take your keyword and add different questions to it, such as forms of who, what, when, where, why & how. Then see what shows up.

Wildcards: To find out commonly searched words in the middle of a keyword phrase, use * or _ within the phrase you are typing in.

Google will again return the most commonly searched phrases for you.

Judging search results: Whenever you find a promising phrase, go ahead and hit enter to run the search.

Quickly glance at the results. Are they useful & quality results?

Put yourself in the shoes of someone searching for that keyword phrase – would you want to see a better result? If so, there’s your winning content idea.

KeywordTool.io

KeywordTool.io is an essential tool for keyword research, but it can also be a great tool for finding content ideas for SEO.

Start by typing in not only your broad topical keyword but also various keyword phrases and questions.

It pulls the same data that you would get from Google Suggest – just much faster since you don’t have to manually type [keyword] A then [keyword] B then [keyword] C, etc to see all the different stems.

The key here though is to look at the keywords less as specific terms to target and more at patterns for questions and angles behind the keyword.

For example, “plumbing job description”, “plumbing hourly rate” and “plumbing qualifications” could be addressed individually with short, FAQ type pages.

However, in planning content ideas, I would see those as a theme of keywords indicating people looking for an authoritative guide to plumbing as a career.

You can also take your phrase ideas and search them on Google to see the type and quality of results to see if you can improve on what is already doing well.

Answer The Public

Answer The Public is a tool that is very similar to KeywordTool.io – it’s based on Google Autocomplete. However, it takes queries and converts them to questions and presents them in a visual format.

Be sure to select your correct location on the search page – the default is the United Kingdom. The results display on a visualization based on the type of question.

Instead of treating the questions like an FAQ opportunity, organize the questions by topic and create posts around that topic.

Google Trends

I’ve written about Google Trends before here. It’s an amazing keyword research tool to gauge volume & trends of different terms over time.

It also has a bonus feature that is extremely useful for coming up with content ideas – the Rising section.

When you search for a high volume keyword in Google Trends, look in the bottom box at both Top and Rising.

The Rising tab will tell you related keywords that have rapidly rising search volume. Although they are from a low base, they can signal a new angle of interest into your keyword/topic.

Look at the keywords in the Rising section not so much to target that specific keyword but for the question or angle behind the keyword.

Use that question or angle to come up with a content idea.

Google Search Console

Before Google stopped providing keyword data, your own Analytics provided mountains of real content ideas from your audience.

You could see what keywords they were typing in that led them to your site.

If you saw a pattern or a particularly valuable keyword, then you could build content around it that spoke to that question/search.

Those days are gone. However, Google still provides aggregated keyword data in Google Search Console.

Many SEOs dismiss Search Console keyword data out of hand because the click data is notoriously inaccurate.

But what many forget is the gold mine of data that remains if you ignore the click volume and just look at the keywords as topics to optimize for & questions to answer.

In Google Search Console, go to Search Traffic then Search Analytics. By default, you’ll be looking at Top Queries.

You can browse these for ideas, but these are queries already driving traffic to your site.

You are looking for keywords that are driving traffic but are not particularly relevant to the page they are landing on.

This data indicates that Google cannot find a more relevant page and that there is a gap in content on the Internet.

You have the opportunity to create new content that is more relevant than the page where the traffic is currently landing.

Mine Platforms for Ideas

Google isn’t the only place people ask questions. In fact, sometimes they turn to other platforms because they can’t find what they need on Google.

There’s a lot of large platforms to mine for ideas. What’s great about this approach is that you not only get ideas & questions but you also get context.

And as a bonus, you know a platform and a specific persona to target and speak to with your content.

Here are a few of my favorites:

Wikipedia Topics

I’ve written an entire post on using Wikipedia for content marketing & SEO because it really is that big of a gold mine (particularly for boring industries).

In addition to mining Wikipedia for broken & needed citations.

I recommend using it to find related & complementary topics.

And on every topic, you can check out traffic numbers via Wikipedia article traffic statistics for the article to see if that content idea would be worth your while.

Wikipedia Content Ideas and Statistics

It’s definitely something to research further depending on goals and strategy.

You won’t get the traffic that Wikipedia does, but it’s a way to at least benchmark and prequalify topics.

Reddit Search

Reddit is a goldmine for content marketing & SEO ideas.

It is (with no hyperbole) the Front Page of the Internet. It also has thousands upon thousands of small niche communities called subreddits.

My two favorite tactics are using Reddit search for questions & conversations and looking at top content on a niche subreddit.

The first one is straightforward. Go to Reddit.com and search for a keyword.

Then click on Advanced Search and add in question-type words (ie, how or why) or different type of keyword phrases to see what comes up.

You can also use Reddit lingo to sort results.

For example, LPT stands for “Life Pro Tip” so if you are looking for quick tips around your product/service then search for “lpt [keyword]“.

Others, such as AMA stands for Ask Me Anything to find relevant interviews or ELI5 is Explain Like I’m Five to find basic breakdowns of complex topics.

Content Ideas from Reddit

The second is to dig on Reddit to find a specific niche subreddit. You’ll usually stumble on it while searching – something like /r/plumbing. Now, in the top menu, click on Top and then sort the date range.

Content Ideas from subreddits

You’ll see the most popular content for that audience in that date range. You won’t necessarily want to copy it, but you can certainly use the information to get informed of a pre-qualified content idea.

Yahoo! Answers

Yahoo! Answers gets made fun of – a lot in tech & marketing circles. And yes, it is very bizarre at times – but people use it. And most importantly, they use it to ask questions. And they usually ask questions that they cannot find the answer to with Google.

Content Ideas from Yahoo! Answers

So I see it as an incredible resource to find content ideas – especially for SEO. I don’t have a more sophisticated process than finding your category and sifting it by dates.

You can also search by keyword. Observe the questions & comments.

Quora Search

Quora is basically an upgraded and less weird Yahoo! Answers. If you are in software or technology, then this is where you need to be looking for content ideas.

Same process – search by keyword or topic and see what is being asked.

Content Ideas from Quora

Quora allows you to see topics that have interest and are usually broader and more nuanced than what you can decipher looking at keywords.

Amazon.com

You can mine Amazon customer reviews with Google Search by searching for [keyword] site:amazon.com inurl:product-reviews or by sorting top products manually within categories in Amazon.

You can sift through Amazon Questions & Answers with Google Search by searching for [keyword] site:amazon.com intitle:”questions and answers” inurl:forum or again by identifying top product and sifting manually through Q&As.

And if your store or website is in a specific category, you should be clicking through and reading the reviews and questions. It’s content idea gold – especially because it is directly related to the sale.

Also, don’t forget that you can mine Amazon Search as mentioned above in “Keyword Research with a Twist”.

Twitter Advanced Search

Twitter might seem like a deluge of immediate information.

Monitoring Twitter for trending topics can be useful.

But did you know that Twitter archives all of its tweets and, like Google, you can use advanced searches to dig up content ideas?

Buffer has a full guide to Twitter advanced search but the core concept is to use several of Twitter’s advanced search operators in combination to dig up content ideas that you know will work.

iTunes / Podcasts

I love mining podcasts because the content is usually different and not correlated to existing online content.

It’s a format that lends itself to long, nuanced conversational topics.

That means that there is plenty of opportunity to find out what topics listeners like on popular podcasts – and then drill down to the most popular episodes.

You know for sure that your potential audience is interested. Your challenge will be to turn the podcast topic into something interesting on your website.

iTunes Ideas

Look at each popular episode. Look at its description, title and even listen to it. What are the core components? What can you do for the same topic within your website content?

YouTube

There are tons of ways to use YouTube for your website’s content & marketing, but there are a couple of areas to look for.

YouTube Search

Use the same “suggest” techniques as mentioned above. You can also use KeywordTool.io to automate some of the processes.

YouTube Video Descriptions

Take a few high visibility videos. You can find them via search or by sorting popular channels by “Most Popular” videos.

YouTube Most Popular

Scroll down and look at the video description.

  • YouTube Description
  • YouTube Comments

They may have a bad reputation – but if you find a high-quality video channel in your industry, the comments can be a gold mine.

Take a popular video from a popular (but high quality) channel and look through the comments for unanswered questions & keywords.

YouTube Comments

Note – CoreDNA also has a great outline of these techniques.

Facebook Groups & Forums

Like Reddit & Quora – these are particularly interesting since the questions asked are usually questions that Google is not answering for them.

The trick is to find relevant & active groups/forums. Once you join, sort by questions.

Once we had a large list of keywords filter them down-

Remove duplicate/similar terms

Mapped out topic clusters of keywords with similar topics

“type” of keywords to focus on

These were the types of keyword we were looking for-

Money keywords that drive traffic to key affiliate pages: [brand] review(s)

Generic keywords related to different forms of the products: best [product] / best [product] [supplement|brand|pills], most effective [XYZ], weight loss [XYZ]

Questions: does [XYZ] work, how to use [XYZ]

Strictly informational keywords: [XYZ] information, [XYZ] pros and cons, [XYZ] side effects.

Also, pay close attention to search intent when selecting your final keywords.

It’s important to avoid keywords that return different user intent than the site can satisfy.

Know your primary keyword

You need to start with a primary keyword, such as Richard’s ‘link building tools’.

You might have a good idea of what you want it to be. If you’re writing content about keyword research tools, it’s probably going to be ‘keyword research tools’.

However, you should use your keyword research to check that your primary keyword gets a good number of hits every month.

Choose long-tail keywords

Long-tail keywords are essential for your content. These are phrases that go beyond one or two words.

These more descriptive phrases might get fewer hits, but they also have less competition. They also have an incredible chance of conversion, plus they’re cheaper to target with ads and present less risk.

You can use lots of long-tail keywords throughout your content and make them look really natural. In fact, they can help to inspire you while you’re writing.

If you’re stuck for what to write, take a look at some of your long-tail keywords to work out what you could talk about.

Use keywords adequately

You also need to use your keywords in the right way. You don’t want your content to be stuffed full of keywords, but you want the keywords to be obvious to search engines.

Your keywords shouldn’t look unnatural, so you need to write well to incorporate them into your content.

You might want to pay attention to keyword density, but it’s not always the most important factor.

Put keywords in the right places

You also need to use your keywords in the right places, and not just in the right numbers.

Of course, you need to put them in the body of your content. Use your primary keyword in the first paragraph or even the first sentence.

It’s also great to put keywords in headings and subheadings.

Most importantly, use your keywords in your SEO meta data. Put them in your meta title and description for search engines to pick up.

#STEP 4: Josh Solicited Tons of Backlinks

If you once had a thousand different links all coming from low-quality websites, then this could now actually stand to hurt your SEO as it will just look like link spam.

If you’ve been guilty of using these old practices, then you might consider using Google’s Link Disavow tool.

This allows you to tell Google that you didn’t ask for the low-quality links and thus prevent them from affecting your ranking.

Once you’ve removed all your low-quality links, you then need to start looking for high-quality links.

Best of all, Josh knew that Google pays careful attention to the backlinks that feed a website.

The more links, the better the authority.

Powerful Pillars of SEOAuthority, Trust & Relevance.

Search Engine Optimization (SEO) is the technique to ensure that a site is reachable to a search engine and improves the chances to be easily found.

All search engines use a three-phase approach to managing and ranking websites and pages

As a direct result of getting fifty of the hottest SEO experts on the internet to link back to him.

Josh almost straight away had the entire SEO community linking to his website.

Link weight gave him a huge amount of authority in the industry.

Josh did not stop there, however.

He then relentlessly emailed a teaser of this great content to every major marketing blog out there.

He secured plenty of additional coverage, and built up even more links.

Great work, Josh.

As you can see, Josh is a genuine London SEO Expert and one of the best success stories in SEO.

His clever understanding of the three pillars of SEO, keywords, backlinks, and fantastic content is the backbone of success.

I listed a few of the essential ways to successfully secure backlinks for your content.

Here are some of the things you should be doing if you aim to get not just lots of backlinks but valuable and relevant ones too.

Feature people and brands with authority and following

This is the way that Josh started. If you mention people and brands in your content, they’re much more likely to want to show it off.

Collaboration benefits both you and them if they tell their site visitors and followers that they’ve been featured in your content.

It makes them look authoritative because you value their opinion enough to quote them.

They’ve already agreed to send you their opinion, so they’re sure to be happy to give you a backlink.

If they haven’t done it, you can give them a gentle nudge to do so.

Get in touch with influential voices

The next thing that Richard did was get in touch with some more authoritative voices.

Get in touch with all the major resources for your niche so that they can link back to your content too.

Once they see that so many major influences in the industry have already linked to your piece, they’ll be keen to do the same.

Make sure you have a good email written that will make people more likely to listen to you.

You need a catchy email subject line just to get them to open it.

Make sure your content is valuable

Even though this is the final stage after producing your content, you might be considering backlinks before your content is written.

So this advice goes back to making sure that you get your content right.

It needs to be shareable if you want people to link to it.

It needs to be a useful resource with quotable sections.

Suggest your link to replace outdated ones

Try this technique to get backlinks for your content, often called the “Moving Man Method“.

If you find a broken link on a website, you can contact the owner.

Since you did him/her a small favour of pointing out a broken link, they might do you the favour of including a link to your website.

You can even offer a replacement link when appropriate

And you can incorporate tools to make this process go much faster and scale it for lots of relevant, safe links.

Step 1: Find the sites that are already linking to other blogs

The first thing you need to do is find the websites that are interested in sharing links to other websites.

You can search for blogs doing ‘link roundups’ first.

To find the websites that do the so-called “link round ups” you can use Google’s Search Tools and filters.

For example, search for content featured in the last month using your keyword.

You can search for a specific keyword and go through the results or use something like “best articles this week” or “weekend link round up”.

Top results in Google will usually have the highest number of links pointing at them, so it’s your best chance to find something useful.

You can also search for websites that have broken links and send them an email, without spamming.

You can also search for specific domains that have ‘best of’ or ‘resource’ pages to find broken ones and substitute in yours.

Use google search operators like

  • “Keyword” + resource page
  • “Keyword”+ best of
  • “Keyword” resources
  • site:.edu keyword + “recommended sites” – will only show websites “.edu”
  • keyword + intitle:blogroll – will show sites that have the word “blogroll” in their title

One tool that can help minimize your workload is Scrapebox that allows you to scrape thousands of URLs using search result strings.

Step 2. Check their site for broken links.

There are a number of tools that can help you identify broken links.

Check my Links is a Google Chrome extension that will scan all links on a page when you click it.

Broken links will be shown in red, with the error right beside the text.

Domain Hunter Plus is another extension similar to Check My Links, but it will also show how many other links are pointing to that domain or if the broken link domain is available for purchase.

Xenu’s Link Sleuth is a more complex tool that allows you to scan through hundreds of pages for broken links.

You can either scan a single page URL or multiple pages at once and the results depend on your settings.

You can use either one of these tools to find what you’re looking for.

So start searching for broken links on a particular domain, you’ve been dying to get a link from, or find websites in your niche.

Step 3: Create a ‘better’ video or post than the broken link for them to link to

So far, we’ve been hunting down pages that relate to our content in hopes of contacting the owner to replace their link with one of ours or to simply add a link to our site somewhere on their blog in exchange for doing a favour.

The problem with the first method is that no matter how good your content is, it won’t be a perfect replacement, just something similar.

Which may require the blog owner to have to rewrite their content for your link to make sense as a replacement even.

Instead, you can search for a broken link and see how many sites link to the same broken URL using a free tool like MOZ site explorer.

If the page no longer exists, you can use archive.org to see what it used to look like and read its content.

Then, you can then recreate the page or make a new video, all while making it better, thus creating the perfect replacement.

So not only are you contacting them with a link to replace the dead one that MAKES SENSE.

You’re contacting them with something that adds even more value and was even better than the dead link.

Obviously, this will take more time, but the conversion rate will be far higher, making it worth your while.

Step 4: Engage with your targets and find their best contact info

Engaging with your target’s content by sharing, liking and commenting is a great way to both spike up their traffic if you have a decent number of followers, but it also gets their attention.

That way when you send an email, they recognize you’ve helped them already and are more likely to respond.

If you don’t want to share their content on your social profiles, share it on Reddit, then in your email let them know you’ve shared it there and created a thread.

Or you can comment on a new post on that blog if you have time as well.

The more ‘rapport’ you build with them, the more willing they will be to link to you and at least acknowledge your email link request.

If you prefer to go straight to the point and email them, then you need to make sure you find the correct email address, not just some random support email, or a contact form.

Those will have the lowest conversion rates and you might be marked as Spam.

One way to get the right contact information is to sign up for their newsletter.

This way you’ll get an email from an email address that is actively monitored, increasing your chances of reaching someone interested in what you have to say.

Step 5: Reach out and mention the dead link

If you use Google’s tools wisely you should be able to find a few good websites that are interested in sharing links to other websites.

Search for their Social Profiles and connect.

Whether it’s Facebook or LinkedIn, write a short message when connecting.

This will more likely prompt a response from them, opening a direct communication channel.

If you decide to email the website owners, you can’t write every individual email from beginning to end, as it will be extremely time-consuming.

So you need to create an email template that sends your message clearly and has proven to be successful.

For that, you can use Gmail’s built-in feature called “Canned Response” that allows you to fill in blank emails with an email template with just a few clicks.

Now that you have everything you need it’s time to reach out and present your URLs.

Remember to maintain a friendly, but professional approach and don’t oversell your links because an aggressive attitude won’t get you anywhere.

The golden rules when it comes to sending emails or messages are:

Personalization: even if you’re using a template, you still need to make it feel unique.

Try using their name if you can find it, or use Hi/Hello. Using “Dear Sir” will definitely get your email marked as Spam so stay away from that.

Keep it Short: Convey your message in a clear and concise manner.

No one has time to read a story about how you found their link or how bad that is.

Just keep it short, simple and informative.

Be professional: Being professional is extremely important so don’t be a beggar.

Write with proper grammar and don’t follow up more than twice, or else you’ll be considered a spammer.

Be polite: Last, but not least, remember that you’re asking for a favour, so make sure it doesn’t sound like you’re demanding something.

Point out the dead link, link to your newer, better versions, and then follow up if you don’t hear anything.

Look for brand mentions

Do you ever have people mentioning your name or brand without linking to your site?

If you notice this happening, it’s not a difficult issue to fix and it’s a great opportunity for more backlinks.

When you see this happening, get in touch with the person who mentions you.

Ask them to link to your content where they’ve mentioned you – you know they already like you, so it shouldn’t be hard.

What Is a SEO Consultant?

SEO consultants aim to provide clients with all the information they need to implement their search engine optimisation strategies.

Outsourcing website optimisation to an SEO consultant can be extremely beneficial to business and often provides many advantages..

Another way to describe and visualise what an SEO consultant does is they will be able to move your website up in the search engine results pages (SERPS).

What is the meaning of SEO in marketing?

Search engine optimization or SEO, in short, is a set of rules that can be followed by website (or blog) owners to optimize their websites for search engines and thus improve their search engine rankings.

In addition, it is a great way to increase the quality of your web site by making it user- friendly, faster and easier to navigate.

SEO can also be considered as a framework since the whole process has a number of rules (or guidelines), a number of stages and a set of controls.

An SEO consultant should also know the skills to implement and engineer marketing efforts far beyond organic listings and be familiar with other technologies like video marketing, pay per click and social media.

SEO Strategy

This might sound a bit weird but I was wondering if you were following me?

And if you’re not – why not? I love to put names to faces so please connect with me-

Connect with me on LinkedIn

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