#1 advanced SEO expert in UK Google search results
Find out how SEO consultancy can help your business grow
A Search Engine Optimisation (SEO) Expert provides expert guidance and advice, analyses, reviews and implements changes to websites so they are optimised for higher ranking in the search engine results page or SERP. This means maximising the traffic to a site by improving page rank within search engines.
The primary responsibilities of an SEO consultant are:
- Analyse, review, and improve websites rankings in the Search.
- Work out keywords and phrases that match user search patterns
- Provide expert advice, guidance, and recommendations to business owners seeking to earn more natural search engine traffic and higher ranking positions.
SEO consulting is when the search engine optimisation specialist sets out and defines the strategy, techniques and tactics needed to set up the best SEO Campaign for your business.
SEO is a measurable, repeatable process that is used to send signals to search engines that your pages are worth showing in Google’s index.
53.45% of SEO agencies command $100+/hour, compared to only 33.33% of consultants and 15% of freelancers. The most common hourly rate for SEO agencies is $100-$150/hour. For SEO consultants it’s $75-$100/hour, and for freelancers, it’s $41–50/hour.
SEO Expert and Google Specialist offering SEO services in the UK
Did you try to find a SEO Expert for your website search engine optimisation? Welcome to the website of Rod Gardner one of UK’s best SEO consultants when it comes to optimising your website to rank higher on Google.
I Know How To Rank Higher On Google!
Do you want more calls & sales leads? I have ranked numerous businesses on Page 1 of Google. I work in line with Google’s complex search algorithms, utilising proven, ethical techniques to rank your website successfully for the keywords that matter.
I’m a SEO specialist with more than 20 years of search engine optimisation experience and I provide digital marketing services to all types of businesses, from funded startups and SMEs to international super brands.
Studies also show that more than 90% of these online viewers will only click on options that appear on the first search engine results page (SERP). If your business is not in the top ten of Google’s results, then you won’t be found by online searchers.
They could- but only if they already know your company name?
Google & search is an ever-evolving field & I bring more than two decades of experience in the search engine marketing industry to the table. I know what it takes to help you achieve top rankings in Google, increase organic traffic, and get better conversions.
How to get started with search engine optimisation for your website
Step 1 Refine your Target Audience
So, STEP 1 is simply to understand exactly what your target audience wants.
If you share the same interests as your target audience that great, its essential to spend some time researching what your audience wants.
Its sometimes easier to spot what your audience wants than what they’re not getting.
Spend some time taking a closer look at what your target audience wants.
Here are some tips to help you define your target market.
- Look at your current customer base.
- Check out your competition.
- Analyse your product/service.
- Choose specific demographics to target.
- Consider the psychographics of your target.
- Evaluate your decision.
Figure out Psychographic data about your target audience such as age, gender, geo location, and education so you can segment them into groups.
Find out what they are most interested in, their goals and what matter’s most to them.
Combine all the data to make it easier to make better decisions about SEO.
It also means you engage the audience with the best SEO content.
When refining your target audience, be as specific as possible.
Developing buyer personas can also help you to get deeper into who your audience really are
Newbies interested in learning about SEO could have a variety of backgrounds.
- Some might be aiming to become SEO experts.They could be looking for information on how to promote their personal or business website.
- They may also want to know how to use SEO on their own site but unlikely to offer their newfound skills to others.
- Are likely to be small business owners, freelancers or perhaps people building a hobby website.
To learn more about who they might be, do some research on the people most likely to become self-employed or to start a business. Many people looking for SEO advice would be doing it in-house.
You will need to provide easily digestible content and tips about convenient, time-saving tools will add user experience value.
Another thing to note is the education level of your target audience. You also need to provide accessible content to people who are disabled.
Researching your target audience can bring great gains.
Step 2 Produce Quality Content
Your passion and knowledge about a particular subject will allow you to create rich content for marketing purposes.
You can establish an expert status by brainstorming for ideas for content creation and turning those ideas into blog or article topics.
Regardless of your niche and your market, expert content creation is one key factor to building and maintaining a successful business.
Marketers understand the importance of evaluating campaigns for both brand impact and tangible performance goals.
Most SEO consultants will tell you that pumping out blog posts three times a week is the best way to improve your ranking.
It gives you more chance to get backlinks, and helps you use keywords.
But, pumping out content for the sake of it isn’t going to help anyone.
instead, put all your time and effort into one ultimate piece of content.
Content is one of the best tools at your disposal for boosting SEO efforts, encouraging backlinks, and gaining organic attention online.
However, releasing random and poorly-targeted articles is never going to provide you with the best outcomes.
#STEP 3: Use The Right Keywords
A great piece of content was just the start. SEO still relies on very particular keywords.
Not only that, but you need to understand the importance of ‘long-tail’ keywords.
Longtail keywords are all the similar and related terms.
Finding the right keywords to use can take a lot of work, but it’s worth it if you want your content to rank highly.
If you want to work out which keywords to use, you have to do some keyword research. You might already have a primary keyword in mind, but you can dig deeper to find more.
Use useful keyword research tools
Keyword research is a foundation of SEO.
You align your pages to target the keywords that people are searching for to provide the most relevant information & get traffic from those searches.
Many sites use keywords to map their current pages, but never really use it to create additional or ongoing content ideas.
The key, though, is to look beyond just the actual keyword and think about the question & intent behind the keyword.
That way you can build content that answers the question in a unique but relevant way.
Content that is built around keywords you know people are searching for prequalifies the idea.
You know the demand is there – you just have to provide the content. Here are the tools I use to mine for content ideas.
Aside – you’ll note that I deliberately left out Keyword Planner.
It’s a tool that is essential for traditional keyword research but can be misleading when used for the researching content ideas.
Bring it in once you have identified solid ideas and want to prioritise based on volume.
This tool is otherwise known as “go to Google, type – and don’t hit enter.”
As you start typing different target keywords, Google will give you a list of the most common stems/variations.
It can be tedious to manually sort through all the stems, so I’ll cover another tool that will pull all the stems automatically.
The best way to use Google Suggest directly in Google is to add question terms & wildcards and then look directly at the search results for opportunities.
Question Terms: Take your keyword and add different questions to it, such as forms of who, what, when, where, why & how. Then see what shows up.
Wildcards: To find out commonly searched words in the middle of a keyword phrase, use * or _ within the phrase you are typing in.
Google will again return the most commonly searched phrases for you.
Judging search results: Whenever you find a promising phrase, go ahead and hit enter to run the search.
Quickly glance at the results. Are they useful & quality results?
Put yourself in the shoes of someone searching for that keyword phrase – would you want to see a better result? If so, there’s your winning content idea.
I’ve written about Google Trends before here. It’s an amazing keyword research tool to gauge volume & trends of different terms over time.
It also has a bonus feature that is extremely useful for coming up with content ideas – the Rising section.
When you search for a high volume keyword in Google Trends, look in the bottom box at both Top and Rising.
The Rising tab will tell you related keywords that have rapidly rising search volume. Although they are from a low base, they can signal a new angle of interest into your keyword/topic.
Look at the keywords in the Rising section not so much to target that specific keyword but for the question or angle behind the keyword.
Use that question or angle to come up with a content idea.
Google Search Console
Before Google stopped providing keyword data, your own Analytics provided mountains of real content ideas from your audience.
You could see what keywords they were typing in that led them to your site.
If you saw a pattern or a particularly valuable keyword, then you could build content around it that spoke to that question/search.
Those days are gone. However, Google still provides aggregated keyword data in Google Search Console.
Many SEOs dismiss Search Console keyword data out of hand because the click data is notoriously inaccurate.
But what many forget is the gold mine of data that remains if you ignore the click volume and just look at the keywords as topics to optimize for & questions to answer.
In Google Search Console, go to Search Traffic then Search Analytics. By default, you’ll be looking at Top Queries.
You can browse these for ideas, but these are queries already driving traffic to your site.
You are looking for keywords that are driving traffic but are not particularly relevant to the page they are landing on.
This data indicates that Google cannot find a more relevant page and that there is a gap in content on the Internet.
You have the opportunity to create new content that is more relevant than the page where the traffic is currently landing.
Mine Platforms for Ideas
Google isn’t the only place people ask questions. In fact, sometimes they turn to other platforms because they can’t find what they need on Google.
There’s a lot of large platforms to mine for ideas. What’s great about this approach is that you not only get ideas & questions but you also get context.
And as a bonus, you know a platform and a specific persona to target and speak to with your content.
Here are a few of my favourites:
I recommend using it to find related & complementary topics.
And on every topic, you can check out traffic numbers via Wikipedia article traffic statistics for the article to see if that content idea would be worth your while.
Wikipedia Content Ideas and Statistics
It’s definitely something to research further depending on goals and strategy.
You won’t get the traffic that Wikipedia does, but it’s a way to at least benchmark and prequalify topics.
It is (with no hyperbole) the Front Page of the Internet. It also has thousands upon thousands of small niche communities called sub-reddits.
My two favourite tactics are using Reddit search for questions & conversations and looking at top content on a niche sub-reddit.
The first one is straightforward. Go to Reddit.com and search for a keyword.
Then click on Advanced Search and add in question-type words (ie, how or why) or different type of keyword phrases to see what comes up.
You can also use Reddit lingo to sort results.
For example, LPT stands for “Life Pro Tip” so if you are looking for quick tips around your product/service then search for “lpt [keyword]“.
Others, such as AMA stands for Ask Me Anything to find relevant interviews or ELI5 is Explain Like I’m Five to find basic breakdowns of complex topics.
Content Ideas from Reddit
The second is to dig on Reddit to find a specific niche subreddit. You’ll usually stumble on it while searching – something like /r/plumbing. Now, in the top menu, click on Top and then sort the date range.
Content Ideas from sub-reddits
You’ll see the most popular content for that audience in that date range. You won’t necessarily want to copy it, but you can certainly use the information to get informed of a pre-qualified content idea.
Yahoo! Answers gets made fun of – a lot in tech & marketing circles. And yes, it is very bizarre at times – but people use it. And most importantly, they use it to ask questions. And they usually ask questions that they cannot find the answer to with Google.
Content Ideas from Yahoo! Answers
So I see it as an incredible resource to find content ideas – especially for SEO. I don’t have a more sophisticated process than finding your category and sifting it by dates.
You can also search by keyword. Observe the questions & comments.
Quora is basically an upgraded and less weird Yahoo! Answers. If you are in software or technology, then this is where you need to be looking for content ideas.
Same process – search by keyword or topic and see what is being asked.
Content Ideas from Quora
Quora allows you to see topics that have interest and are usually broader and more nuanced than what you can decipher looking at keywords.
You can mine Amazon customer reviews with Google Search by searching for [keyword] site:amazon.com inurl:product-reviews or by sorting top products manually within categories in Amazon.
You can sift through Amazon Questions & Answers with Google Search by searching for [keyword] site:amazon.com intitle:”questions and answers” inurl:forum or again by identifying top product and sifting manually through Q&As.
And if your store or website is in a specific category, you should be clicking through and reading the reviews and questions. It’s content idea gold – especially because it is directly related to the sale.
However, you should use your keyword research to check that your primary keyword gets a good number of hits every month.
Choose long-tail keywords
Long-tail keywords are essential for your content. These are phrases that go beyond one or two words.
These more descriptive phrases might get fewer hits, but they also have less competition. They also have an incredible chance of conversion, plus they’re cheaper to target with ads and present less risk.
You can use lots of long-tail keywords throughout your content and make them look really natural. In fact, they can help to inspire you while you’re writing.
If you’re stuck for what to write, take a look at some of your long-tail keywords to work out what you could talk about.
Use keywords adequately
You also need to use your keywords in the right way. You don’t want your content to be stuffed full of keywords, but you want the keywords to be obvious to search engines.
Your keywords shouldn’t look unnatural, so you need to write well to incorporate them into your content.
You might want to pay attention to keyword density, but it’s not always the most important factor.
Put keywords in the right places
You also need to use your keywords in the right places, and not just in the right numbers.
Of course, you need to put them in the body of your content. Use your primary keyword in the first paragraph or even the first sentence.
It’s also great to put keywords in headings and subheadings.
Most importantly, use your keywords in your SEO meta data. Put them in your meta title and description for search engines to pick up.
#STEP 4: Josh Solicited Tons of Backlinks
If you once had a thousand different links all coming from low-quality websites, then this could now actually stand to hurt your SEO as it will just look like link spam.
If you’ve been guilty of using these old practices, then you might consider using Google’s Link Disavow tool.
This allows you to tell Google that you didn’t ask for the low-quality links and thus prevent them from affecting your ranking.
Once you’ve removed all your low-quality links, you then need to start looking for high-quality links.
Best of all, Josh knew that Google pays careful attention to the backlinks that feed a website.
The more links, the better the authority.
Powerful Pillars of SEO: Authority, Trust & Relevance.
Search Engine Optimization (SEO) is the technique to ensure that a site is reachable to a search engine and improves the chances to be easily found.
All search engines use a three phase approach to managing and ranking websites and pages
As a direct result of getting fifty of the hottest SEO experts on the internet to link back to him.
Josh almost straight away had the entire SEO community linking to his website.
That Link weight gave him a huge amount of authority in the industry.
Josh did not stop there, however.
He then relentlessly emailed a teaser of this great content to every major marketing blog out there.
He secured plenty of additional coverage, and built up even more links.
Great work, Josh.
As you can see, Josh is a genuine London SEO Expert and one of the best success stories in SEO.
His clever understanding of the three pillars of SEO, keywords, backlinks, and fantastic content is the backbone of success.
I listed a few of the essential ways to successfully secure backlinks for your content.
Here are some of the things you should be doing if you aim to get not just lots of backlinks but valuable and relevant ones too.
Feature people and brands with authority and following
This is the way that Josh started. If you mention people and brands in your content, they’re much more likely to want to show it off.
Collaboration benefits both you and them, if they tell their site visitors and followers that they’ve been featured in your content.
It makes them look authoritative because you value their opinion enough to quote them.
They’ve already agreed to send you their opinion, so they’re sure to be happy to give you a backlink.
If they haven’t done it, you can give them a gentle nudge to do so.
Get in touch with influential voices
The next thing that Richard did was get in touch with some more authoritative voices.
Get in touch with all the major resources for your niche so that they can link back to your content too.
Once they see that so many major influences in the industry have already linked to your piece, they’ll be keen to do the same.
Make sure you have a good email written that will make people more likely to listen to you.
You need a catchy email subject line just to get them to open it.
Make sure your content is valuable
Even though this is the final stage after producing your content, you might be considering backlinks before your content is written.
So this advice goes back to making sure that you get your content right.
It needs to be shareable if you want people to link to it.
It needs to be a useful resource with quotable sections.
Suggest your link to replace outdated ones
If you find a broken link on a website, you can contact the owner.
Since you did him/her a small favour of pointing out a broken link, they might do you the favour of including a link to your website.
You can even offer a replacement link when appropriate
And you can incorporate tools to make this process go much faster and scale it for lots of relevant, safe links.
Step 1: Find the sites that are already linking to other blogs
The first thing you need to do is find the websites that are interested in sharing links to other websites.
You can search for blogs doing ‘link roundups’ first.
To find the websites that do the so-called “link round ups” you can use Google’s Search Tools and filters.
For example, search for content featured in the last month using your keyword.
You can search for a specific keyword and go through the results or use something like “best articles this week” or “weekend link round up”.
Top results in Google will usually have the highest number of links pointing at them, so it’s your best chance to find something useful.
You can also search for websites that have broken links and send them an email, without spamming.
You can also search for specific domains that have ‘best of’ or ‘resource’ pages to find broken ones, and substitute in yours.
Use google search operators like
- “Keyword” + resource page
- “Keyword”+ best of
- “Keyword” resources
- site:.edu keyword + “recommended sites” – will only show websites “.edu”
- keyword + intitle:blogroll – will show sites that have the word “blogroll” in their title
One tool that can help minimize your workload is Scrapebox that allows you to scrape thousands of URLs using search result strings.
Step 2. Check their site for broken links.
There are a number of tools that can help you identify broken links.
Check my Links is a Google Chrome extension that will scan all links on a page when you click it.
Broken links will be shown in red, with the error right beside the text.
Domain Hunter Plus is another extension similar to Check My Links, but it will also show how many other links are pointing to that domain or if the broken link domain is available for purchase.
Xenu’s Link Sleuth is a more complex tool that allows you to scan through hundreds of pages for broken links.
You can either scan a single page URL or multiple pages at once and the results depend on your settings.
You can use either one of these tools to find what you’re looking for.
So start searching for broken links on a particular domain, you’ve been dying to get a link from, or find websites in your niche.
Step 3: Create a ‘better’ video or post than the broken link for them to link to
So far, we’ve been hunting down pages that relate to our content in hopes of contacting the owner to replace their link with one of ours or to simply add a link to our site somewhere on their blog in exchange for doing a favour.
The problem with the first method is that no matter how good your content is, it won’t be a perfect replacement, just something similar.
Which may require the blog owner to have to rewrite their content for your link to make sense as a replacement even.
Instead, you can search for a broken link and see how many sites link to the same broken URL using a free tool like MOZ site explorer.
If the page no longer exists, you can use archive.org to see what it used to look like and read its content.
Then, you can then recreate the page or make a new video, all while making it better, thus creating the perfect replacement.
So not only are you contacting them with a link to replace the dead one that MAKES SENSE.
You’re contacting them with something that adds even more value and was even better than the dead link.
Obviously, this will take more time, but the conversion rate will be far higher, making it worth your while.
Step 4: Engage with your targets and find their best contact info
Engaging with your target’s content by sharing, liking and commenting is a great way to both spike up their traffic if you have a decent number of followers, but it also gets their attention.
That way when you send an email, they recognize you’ve helped them already and are more likely to respond.
If you don’t want to share their content on your social profiles, share it on Reddit, then in your email let them know you’ve shared it there and created a thread.
Or you can comment on a new post on that blog if you have time as well.
The more ‘rapport’ you build with them, the more willing they will be to link to you and at least acknowledge your email link request.
If you prefer to go straight to the point and email them, then you need to make sure you find the correct email address, not just some random support email, or a contact form.
Those will have the lowest conversion rates and you might be marked as Spam.
One way to get the right contact information is to sign up for their newsletter.
This way you’ll get an email from an email address that is actively monitored, increasing your chances of reaching someone interested in what you have to say.
Step 5: Reach out and mention the dead link
If you use Google’s tools wisely you should be able to find a few good websites that are interested in sharing links to other websites.
Search for their Social Profiles and connect.
Whether it’s Facebook or LinkedIn, write a short message when connecting.
This will more likely prompt a response from them, opening a direct communication channel.
If you decide to email the website owners, you can’t write every individual email from beginning to end, as it will be extremely time-consuming.
So you need to create an email template that sends your message clearly and has proven to be successful.
For that, you can use Gmail’s built-in feature called “Canned Response” that allows you to fill in blank emails with an email template with just a few clicks.
Now that you have everything you need it’s time to reach out and present your URLs.
Remember to maintain a friendly, but professional approach and don’t oversell your links because an aggressive attitude won’t get you anywhere.
The golden rules when it comes to sending emails or messages are:
Personalization: even if you’re using a template, you still need to make it feel unique.
Try using their name if you can find it, or use Hi/Hello. Using “Dear Sir” will definitely get your email marked as Spam so stay away from that.
Keep it Short: Convey your message in a clear and concise manner.
No one has time to read a story about how you found their link or how bad that is.
Just keep it short, simple and informative.
Be professional: Being professional is extremely important so don’t be a beggar.
Write with proper grammar and don’t follow up more than twice, or else you’ll be considered a spammer.
Be polite: Last, but not least, remember that you’re asking for a favour so make sure it doesn’t sound like you’re demanding something.
Point out the dead link, link to your newer, better versions, and then follow up if you don’t hear anything.
Look for brand mentions
Do you ever have people mentioning your name or brand without linking to your site?
If you notice this happening, it’s not a difficult issue to fix and it’s a great opportunity for more backlinks.
When you see this happening, get in touch with the person who mentions you.
Ask them to link to your content where they’ve mentioned you – you know they already like you, so it shouldn’t be hard.U