SEO Expert Success

A London SEO Expert Success Story That Just Might Amaze You

Expert SEO Success


This story is amazing, Josh was not an SEO Consultant neither was he an SEO Expert.

In fact, he was just an everyday guy, a newbie to SEO marketing.

Yet, he became a top SEO expert overnight.

How, with just one incredible piece of content, that’s how.

Following Josh’s overnight SEO success. I decided to use the valuable information I learned to rank my own SEO consulting website at the top of Google.



So, how exactly did Josh manage this awesome feat of SEO success overnight?

#STEP 1: Josh Refined His Target Audience

Great for Josh, his target audience was SEO newbies, just like him!

Newbies to SEO that were intrigued but didn’t know where to start.

Even for all the London SEO experts and specialists, Josh approached.

He found that SEO can be quite the rabbit hole, so he went about doing it himself.

Searching Google for free SEO tools that would help him get started with his website promotion.

Because Josh targeted an audience like him, he was able to spot that the resources he needed were not available (then).

Understanding Your Target Audience

So, STEP 1 is simply to understand exactly what your target audience wants.

It can be daunting, finding your target audience and figuring out what they want.

If like Josh you share the same interests as your target audience, its essential to spend some time researching what your audience wants.

Its sometimes easier to spot what your audience wants than what they’re not getting.

Use Psychographics to understand your market

Josh figured out Psychographic data about his target audience such as age, gender, geolocation, and education.

Josh also discovered what they are most interested in, their goals and what matters most to them.

Combining all this data makes it easier to make better decisions about SEO.

It also means you engage the audience with the best SEO content.


Billion Google searches every day


Desktop searches done via Google

Defining Your Target Market

Josh spent time taking a closer look at what his target audience wants.

Here are some tips to help you define your target market.

  1. Look at your current customer base.
  2. Check out your competition.
  3. Analyse your product/service.
  4. Choose specific demographics to target.
  5. Consider the psychographics of your target.
  6. Evaluate your decision.

Josh figured out Psychographic data about his target audience such as age, gender, geolocation, and education.

Josh also discovered what they are most interested in, their goals and what matters most to them.

Combining all this data makes it easier to make better decisions about SEO.

It also means you engage the audience with the best SEO content.

Josh knew that when refining his target audience, to be as specific as possible.

Developing buyer personas also helped Josh to get deeper into who his audience is.

Josh worked out that newbies interested in learning about SEO could have a variety of backgrounds.

For example:

  • Some might be aiming to become SEO experts.
  • They could be looking for information on how to promote their personal or business website.
  • They may also want to know how to use SEO on their own site but unlikely to offer their newfound skills to others.
  • Are likely to be small business owners, freelancers or perhaps people building a hobby website.

For Josh to learn more about who they might be, he did some research on the people most likely to become self-employed or to start a business.

UK entrepreneurs are bracing for brexit  – three years on from the Brexit vote, the UK remains a strong pillar for innovation in the EU.

Despite uncertainty about what a breakup may look like, startups are successfully raising capital and a large majority plan to hire.

They are, however, concerned about access to talent, cybersecurity and international trade.

seo experts uk

Start-ups in the UK are buoyant which told Josh that many people looking for SEO advice would be doing it in-house.

Josh realised he needed to provide easily digestible content and tips about convenient, time-saving tools.

Another thing that Josh noted is the education level of start-up talent with a degree or equivalent.

With this in mind, he knew that his audience was more likely to be well-educated.

Josh also worked out that he needed to provide accessible content to people who disabled

Researching your target audience can bring great gains.

After all, you cannot please everyone.

#STEP 2: Josh Produced Quality Content

Your passion and knowledge about a particular subject will allow you to create rich content for marketing purposes.

You can establish an expert status by brainstorming for ideas for content creation and turning those ideas into blog or article topics.

Regardless of your niche and your market, expert content creation is one key factor to building and maintaining a successful business.

Marketers understand the importance of evaluating campaigns for both brand impact and tangible performance goals.

Most SEO consultants will tell you that pumping out blogs three times a week is the best way to improve your ranking.

It gives you more chance to get backlinks, and helps you use keywords, right? Well, yes.

But, pumping out content for the sake of it isn’t going to help anyone.

What Josh did instead, was put all his time and effort into one ultimate piece of content.

Josh sent out over 100 emails to SEO experts and bloggers for tips and asked them for the three essential SEO tools.

He received 50 replies, and instantly had the most authoritative information on SEO tools.

What he created was an essential resource, not just a fluff piece.

Content is one of the best tools at your disposal for boosting SEO efforts, encouraging backlinks, and gaining organic attention online.

However, releasing random and poorly-targeted articles and test is never going to provide you with the best outcomes.

Considering that, there is some advice in this article that should assist business owners and web marketers to increase their results and ensure the content they publish meets the grade.

None of this information is particularly complicated, and so all reader should manage to benefit from the tips and tricks below.

#STEP 3: Josh Used The Right Keywords

A great piece of content was just the start.

Josh knew that SEO still relied on very particular keywords. In his case ‘link building tools’.

That was his primary keyword, and he now ranks right at the top of Google for this term.

Not only that, but Josh understood the importance of ‘long-tail’ keywords.

Longtail keywords are all similar and related terms.

Finding the right keywords to use can take a lot of work, but it’s worth it if you want your content to rank highly.

If you want to work out which keywords to use, you have to do some keyword research. You might already have a primary keyword in mind, but you can dig deeper to find more.

Use useful keyword research tools

Keyword research is a foundation of SEO.

You align your pages to target the keywords that people are searching for to provide the most relevant information & get traffic from those searches.

Many sites use keywords to map their current pages, but never really use it to create additional or ongoing content ideas.

The key, though, is to look beyond just the actual keyword and think about the question & intent behind the keyword.

That way you can build content that answers the question in a unique but relevant way.

Content that is built around keywords you know people are searching for prequalifies the idea.

You know the demand is there – you just have to provide the content. Here are the tools I use to mine for content ideas.

Aside – you’ll note that I deliberately left out Keyword Planner.

It’s a tool that is essential for traditional keyword research but can be misleading when used for the researching content ideas.

Bring it in once you have identified solid ideas and want to prioritize based on volume.

Google Suggest

This tool is otherwise known as “go to Google, type – and don’t hit enter.”

As you start typing different target keywords, Google will give you a list of the most common stems/variations.

It can be tedious to manually sort through all the stems, so I’ll cover another tool that will pull all the stems automatically.

The best way to use Google Suggest directly in Google is to add question terms & wildcards and then look directly at the search results for opportunities.

Question Terms: Take your keyword and add different questions to it, such as forms of who, what, when, where, why & how. Then see what shows up.

Wildcards: To find out commonly searched words in the middle of a keyword phrase, use * or _ within the phrase you are typing in.

Google will again return the most commonly searched phrases for you.

Judging search results: Whenever you find a promising phrase, go ahead and hit enter to run the search.

Quickly glance at the results. Are they useful & quality results?

Put yourself in the shoes of someone searching for that keyword phrase – would you want to see a better result? If so, there’s your winning content idea. is an essential tool for keyword research, but it can also be a great tool for finding content ideas for SEO.

Start by typing in not only your broad topical keyword but also various keyword phrases and questions.

It pulls the same data that you would get from Google Suggest – just much faster since you don’t have to manually type [keyword] A then [keyword] B then [keyword] C, etc to see all the different stems.

The key here though is to look at the keywords less as specific terms to target and more at patterns for questions and angles behind the keyword.

For example, “plumbing job description”, “plumbing hourly rate” and “plumbing qualifications” could be addressed individually with short, FAQ type pages.

However, in planning content ideas, I would see those as a theme of keywords indicating people looking for an authoritative guide to plumbing as a career.

You can also take your phrase ideas and search them on Google to see the type and quality of results to see if you can improve on what is already doing well.

Answer The Public

Answer The Public is a tool that is very similar to – it’s based on Google Autocomplete. However, it takes queries and converts them to questions and presents them in a visual format.

Be sure to select your correct location on the search page – the default is the United Kingdom. The results display on a visualization based on the type of question.

Instead of treating the questions like an FAQ opportunity, organize the questions by topic and create posts around that topic.

Google Trends

I’ve written about Google Trends before here. It’s an amazing keyword research tool to gauge volume & trends of different terms over time.

It also has a bonus feature that is extremely useful for coming up with content ideas – the Rising section.

When you search for a high volume keyword in Google Trends, look in the bottom box at both Top and Rising.

The Rising tab will tell you related keywords that have rapidly rising search volume. Although they are from a low base, they can signal a new angle of interest into your keyword/topic.

Look at the keywords in the Rising section not so much to target that specific keyword but for the question or angle behind the keyword.

Use that question or angle to come up with a content idea.

Google Search Console

Before Google stopped providing keyword data, your own Analytics provided mountains of real content ideas from your audience.

You could see what keywords they were typing in that led them to your site.

If you saw a pattern or a particularly valuable keyword, then you could build content around it that spoke to that question/search.

Those days are gone. However, Google still provides aggregated keyword data in Google Search Console.

Many SEOs dismiss Search Console keyword data out of hand because the click data is notoriously inaccurate.

But what many forget is the gold mine of data that remains if you ignore the click volume and just look at the keywords as topics to optimize for & questions to answer.

In Google Search Console, go to Search Traffic then Search Analytics. By default, you’ll be looking at Top Queries.

You can browse these for ideas, but these are queries already driving traffic to your site.

You are looking for keywords that are driving traffic but are not particularly relevant to the page they are landing on.

This data indicates that Google cannot find a more relevant page and that there is a gap in content on the Internet.

You have the opportunity to create new content that is more relevant than the page where the traffic is currently landing.

Mine Platforms for Ideas

Google isn’t the only place people ask questions. In fact, sometimes they turn to other platforms because they can’t find what they need on Google.

There’s a lot of large platforms to mine for ideas. What’s great about this approach is that you not only get ideas & questions but you also get context.

And as a bonus, you know a platform and a specific persona to target and speak to with your content.

Here are a few of my favorites:

Wikipedia Topics

I’ve written an entire post on using Wikipedia for content marketing & SEO because it really is that big of a gold mine (particularly for boring industries).

In addition to mining Wikipedia for broken & needed citations.

I recommend using it to find related & complementary topics.

And on every topic, you can check out traffic numbers via Wikipedia article traffic statistics for the article to see if that content idea would be worth your while.

Wikipedia Content Ideas and Statistics

It’s definitely something to research further depending on goals and strategy.

You won’t get the traffic that Wikipedia does, but it’s a way to at least benchmark and prequalify topics.

Reddit Search

Reddit is a goldmine for content marketing & SEO ideas.

It is (with no hyperbole) the Front Page of the Internet. It also has thousands upon thousands of small niche communities called subreddits.

My two favorite tactics are using Reddit search for questions & conversations and looking at top content on a niche subreddit.

The first one is straightforward. Go to and search for a keyword.

Then click on Advanced Search and add in question-type words (ie, how or why) or different type of keyword phrases to see what comes up.

You can also use Reddit lingo to sort results.

For example, LPT stands for “Life Pro Tip” so if you are looking for quick tips around your product/service then search for “lpt [keyword]“.

Others, such as AMA stands for Ask Me Anything to find relevant interviews or ELI5 is Explain Like I’m Five to find basic breakdowns of complex topics.

Content Ideas from Reddit

The second is to dig on Reddit to find a specific niche subreddit. You’ll usually stumble on it while searching – something like /r/plumbing. Now, in the top menu, click on Top and then sort the date range.

Content Ideas from subreddits

You’ll see the most popular content for that audience in that date range. You won’t necessarily want to copy it, but you can certainly use the information to get informed of a pre-qualified content idea.

Yahoo! Answers

Yahoo! Answers gets made fun of – a lot in tech & marketing circles. And yes, it is very bizarre at times – but people use it. And most importantly, they use it to ask questions. And they usually ask questions that they cannot find the answer to with Google.

Content Ideas from Yahoo! Answers

So I see it as an incredible resource to find content ideas – especially for SEO. I don’t have a more sophisticated process than finding your category and sifting it by dates.

You can also search by keyword. Observe the questions & comments.

Quora Search

Quora is basically an upgraded and less weird Yahoo! Answers. If you are in software or technology, then this is where you need to be looking for content ideas.

Same process – search by keyword or topic and see what is being asked.

Content Ideas from Quora

Quora allows you to see topics that have interest and are usually broader and more nuanced than what you can decipher looking at keywords.

You can mine Amazon customer reviews with Google Search by searching for [keyword] inurl:product-reviews or by sorting top products manually within categories in Amazon.

You can sift through Amazon Questions & Answers with Google Search by searching for [keyword] intitle:”questions and answers” inurl:forum or again by identifying top product and sifting manually through Q&As.

And if your store or website is in a specific category, you should be clicking through and reading the reviews and questions. It’s content idea gold – especially because it is directly related to the sale.

Also, don’t forget that you can mine Amazon Search as mentioned above in “Keyword Research with a Twist”.

Twitter Advanced Search

Twitter might seem like a deluge of immediate information.

Monitoring Twitter for trending topics can be useful.

But did you know that Twitter archives all of its tweets and, like Google, you can use advanced searches to dig up content ideas?

Buffer has a full guide to Twitter advanced search but the core concept is to use several of Twitter’s advanced search operators in combination to dig up content ideas that you know will work.

iTunes / Podcasts

I love mining podcasts because the content is usually different and not correlated to existing online content.

It’s a format that lends itself to long, nuanced conversational topics.

That means that there is plenty of opportunity to find out what topics listeners like on popular podcasts – and then drill down to the most popular episodes.

You know for sure that your potential audience is interested. Your challenge will be to turn the podcast topic into something interesting on your website.

iTunes Ideas

Look at each popular episode. Look at its description, title and even listen to it. What are the core components? What can you do for the same topic within your website content?


There are tons of ways to use YouTube for your website’s content & marketing, but there are a couple of areas to look for.

YouTube Search

Use the same “suggest” techniques as mentioned above. You can also use to automate some of the processes.

YouTube Video Descriptions

Take a few high visibility videos. You can find them via search or by sorting popular channels by “Most Popular” videos.

YouTube Most Popular

Scroll down and look at the video description.

  • YouTube Description
  • YouTube Comments

They may have a bad reputation – but if you find a high-quality video channel in your industry, the comments can be a gold mine.

Take a popular video from a popular (but high quality) channel and look through the comments for unanswered questions & keywords.

YouTube Comments

Note – CoreDNA also has a great outline of these techniques.

Facebook Groups & Forums

Like Reddit & Quora – these are particularly interesting since the questions asked are usually questions that Google is not answering for them.

The trick is to find relevant & active groups/forums. Once you join, sort by questions.

Once we had a large list of keywords filter them down-

Remove duplicate/similar terms

Mapped out topic clusters of keywords with similar topics

“type” of keywords to focus on

These were the types of keyword we were looking for-

Money keywords that drive traffic to key affiliate pages: [brand] review(s)

Generic keywords related to different forms of the products: best [product] / best [product] [supplement|brand|pills], most effective [XYZ], weight loss [XYZ]

Questions: does [XYZ] work, how to use [XYZ]

Strictly informational keywords: [XYZ] information, [XYZ] pros and cons, [XYZ] side effects.

Also, pay close attention to search intent when selecting your final keywords.

It’s important to avoid keywords that return different user intent than the site can satisfy.

Know your primary keyword

You need to start with a primary keyword, such as Richard’s ‘link building tools’.

You might have a good idea of what you want it to be. If you’re writing content about keyword research tools, it’s probably going to be ‘keyword research tools’.

However, you should use your keyword research to check that your primary keyword gets a good number of hits every month.

Choose long-tail keywords

Long-tail keywords are essential for your content. These are phrases that go beyond one or two words.

These more descriptive phrases might get fewer hits, but they also have less competition. They also have an incredible chance of conversion, plus they’re cheaper to target with ads and present less risk.

You can use lots of long-tail keywords throughout your content and make them look really natural. In fact, they can help to inspire you while you’re writing.

If you’re stuck for what to write, take a look at some of your long-tail keywords to work out what you could talk about.

Use keywords adequately

You also need to use your keywords in the right way. You don’t want your content to be stuffed full of keywords, but you want the keywords to be obvious to search engines.

Your keywords shouldn’t look unnatural, so you need to write well to incorporate them into your content.

You might want to pay attention to keyword density, but it’s not always the most important factor.

Put keywords in the right places

You also need to use your keywords in the right places, and not just in the right numbers.

Of course, you need to put them in the body of your content. Use your primary keyword in the first paragraph or even the first sentence.

It’s also great to put keywords in headings and subheadings.

Most importantly, use your keywords in your SEO meta data. Put them in your meta title and description for search engines to pick up.

SEO Signals

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My SEO Consulting Services Can Help Take Your Website To The Next Level 

As an SEO expert and Google specialist, I aim to provide clients with all the information they need to implement powerful search engine optimisation strategies.

  • Keyword Research & Analysis
  • OnPage & Off Page SEO
  • Technical SEO
  • Content Optimization
  • Competitor Analysis

What is SEO Consulting?

SEO consulting is when the search engine optimisation specialist sets out and defines the SEO strategies, techniques and tactics needed to set up the best SEO Campaign for your business.

How can i find a SEO Consultant near me?

What Does An SEO Expert Do?

The primary responsibilities of an  SEO expert are:

  • Analyze, review, and improve websites rankings in the Search.
  • Work out keywords and phrases that match user search patterns
  • Provide expert advice, guidance, and recommendations to business owners seeking to earn more natural search engine traffic and higher ranking positions.

Another way to describe what an SEO expert does is to visualise that they will be able to move your website up in the search engine results pages (SERPS).

Google & search is an ever-evolving field & I bring more than two decades of experience in the search engine marketing industry to the table. 

Alongside constant adherence to Google’s quality guidelines and the implementation of sophisticated structural changes, almost any company of any size can achieve SEO success.

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I base my SEO consulting business around exposing your online company to qualified leads. I will assess your website’s content and its core structure.

I will audit your target keywords. Together, we will create a plan that’s unique to your business and one that caters to your target demographic.

I am more than just an SEO consultant.

I want to help you at every level while I work to boost search engine rankings.

I want to develop a long-term and fruitful relationship with you and your staff. I want to help expand your business.

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